Dilemmasmit
Op deze pagina vind je alle documenten, voordeelbundels en oefenvragen die worden aangeboden door verkoper dilemmasmit.
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23 items
Summary Market Assessment
This is a summary of the course Market Assessment. It includes all the exam material (lectures, cases and tutorials). Subjects: - Introduction to market assessment - Segmentation & targeting - Framework solving cases - Market share & market size - Advertising & sales force - Competition & scenario
- Samenvatting
- • 7 pagina's •
This is a summary of the course Market Assessment. It includes all the exam material (lectures, cases and tutorials). Subjects: - Introduction to market assessment - Segmentation & targeting - Framework solving cases - Market share & market size - Advertising & sales force - Competition & scenario
Summary Papers and Lectures Strategic Marketing Management
This is a summary of the papers and lectures of the course Strategic Marketing Management. It includes the following topics: - Lecture 1: Introduction - Lecture 2: Strategic decision-making - Lecture 3: Innovation - Lecture 4: Online marketing strategy - Lecture 5: Strategic social responsibility - Lecture 6: Strategic pricing - Lecture 7: Customer experience
- Samenvatting
- • 8 pagina's •
This is a summary of the papers and lectures of the course Strategic Marketing Management. It includes the following topics: - Lecture 1: Introduction - Lecture 2: Strategic decision-making - Lecture 3: Innovation - Lecture 4: Online marketing strategy - Lecture 5: Strategic social responsibility - Lecture 6: Strategic pricing - Lecture 7: Customer experience
Summary Modules and Book Marketing Communication
Summary of all the modules discussed in the course Marketing Communication and the book (chapters 3, 4, 7 and 13).
- Voordeelbundel
- • 2 items •
- Summary Modules Marketing Communication • Samenvatting
- Summary Book Marketing Communication (De Pelsmacker et al., 2018) • Samenvatting
Summary of all the modules discussed in the course Marketing Communication and the book (chapters 3, 4, 7 and 13).
Summary Book Marketing Communication (De Pelsmacker et al., 2018)
Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 7: Media planning Chapter 13: Measuring campaign effectiveness
- Boek & Voordeelbundel
- Samenvatting
- • 7 pagina's •
Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 7: Media planning Chapter 13: Measuring campaign effectiveness
Summary Modules Marketing Communication
This is a summary of the modules that are discussed in the course Marketing Communication. It includes the following modules: - Module 2 (breaking through the advertising clutter) - Module 3 (pre-suasion and persuasion) - Module 4 (affective persuasion) - Module 5 (consumer inferences) - Module 6 (social nudges and social influence) - Module 7 (issues in media planning)
- Voordeelbundel
- Samenvatting
- • 5 pagina's •
This is a summary of the modules that are discussed in the course Marketing Communication. It includes the following modules: - Module 2 (breaking through the advertising clutter) - Module 3 (pre-suasion and persuasion) - Module 4 (affective persuasion) - Module 5 (consumer inferences) - Module 6 (social nudges and social influence) - Module 7 (issues in media planning)
Summary Introduction to Research in Marketing (Fall)
Summary of the course Introduction To Research in Marketing (fall) with the following subjects: - Introduction, data exploration and visualization - ANOVA - Cluster analysis - Factor analysis - Logistic regression - Conjoint analysis - Multidimensional scaling
- Boek
- Samenvatting
- • 12 pagina's •
Summary of the course Introduction To Research in Marketing (fall) with the following subjects: - Introduction, data exploration and visualization - ANOVA - Cluster analysis - Factor analysis - Logistic regression - Conjoint analysis - Multidimensional scaling
Principles of Consumer Behavior summary: Book and Lectures
Summary of the course 'Principles of Consumer Behavior'. Book: Schiffman, L.G. and J.L. Wisenblit (2019), Consumer Behavior, Twelfth Edition, Essex, England: Pearson Education Limited. (Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 14 and 15)
- Boek & Voordeelbundel
- Samenvatting
- • 23 pagina's •
Summary of the course 'Principles of Consumer Behavior'. Book: Schiffman, L.G. and J.L. Wisenblit (2019), Consumer Behavior, Twelfth Edition, Essex, England: Pearson Education Limited. (Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 14 and 15)
Principles of Consumer Behavior summary: Articles
Summary of the articles of the course 'Principles of Consumer Behavior'. Articles: - Neghina, C., J. Bloemer, M. van Birgelen, and M.C.J. Caniëls (2017), Consumer motives and willingness to co-create in professional and generic services, Journal of Service Management, 28 (1), pp. 157-181. - Zhang, J. and J.M.M. Bloemer (2008), The impact of value congruence on consumer-service brand relationships, Journal of Service Research, 11 (2), pp. 161-178. - Shiv, B. and A. Fedorikhin (1999), Heart an...
- Voordeelbundel
- Samenvatting
- • 10 pagina's •
Summary of the articles of the course 'Principles of Consumer Behavior'. Articles: - Neghina, C., J. Bloemer, M. van Birgelen, and M.C.J. Caniëls (2017), Consumer motives and willingness to co-create in professional and generic services, Journal of Service Management, 28 (1), pp. 157-181. - Zhang, J. and J.M.M. Bloemer (2008), The impact of value congruence on consumer-service brand relationships, Journal of Service Research, 11 (2), pp. 161-178. - Shiv, B. and A. Fedorikhin (1999), Heart an...
Terrorisme hoorcolleges en samenvatting (boek en artikelen)
Terrorisme hoorcolleges 1 t/m 12 en een samenvatting van de boeken en artikelen.
- Voordeelbundel
- • 2 items •
- Terrorisme hoorcolleges • College aantekeningen
- Terrorisme samenvatting: hoorcolleges, boeken en artikelen • Samenvatting
Terrorisme hoorcolleges 1 t/m 12 en een samenvatting van de boeken en artikelen.
Hoorcollege aantekeningen Operations Management & Logistics
Terrorisme samenvatting: hoorcolleges, boeken en artikelen
Samenvatting artikelen Intervention Methodology
Samenvatting Intervention Methodology
Samenvatting artikelen Intervention Methodology