This is a summary of Chapter 13 of Steve and Duck's "Communication in Everyday Life", which covers the four major areas of personal influence and fallacious arguments.
I made this summary for my IHC exam (IBCoM) and received an 8.3 on the written examination. Guaranteed success!
INTRODUCTION TO HUMAN COMMUNICATION
WEEK 8: CHAPTER 13 NOTES
FOUR MAJOR AREAS OF PERSONAL INFLUENCE
1. PRESENTATION
Presenting to others and relating to audiences
Monologic discourse = speaking to a group of people (not necessarily a huge crowd) and trying to get
them to listen to you and take your advice or follow your opinion.
Identification = the state of understanding that someone else’s viewpoint on a topic is identical to
one’s one.
→ establishes relational connections with audiences through shared experiences, shared
connections with the topic, or shared hopes, fears, joys and concerns.
→ the meaning framework or worldview of a speaker and target becomes apparent.
Consubstantiality = the sense that someone else is substantially the same as oneself on several
viewpoint attitudes or beliefs.
Analyzing audiences
→ + adapting a presentation and its delivery accordingly are fundamental to effective presentations.
Relationship with the speaker
accomplish a connection by noting your identification with the audience or how you and the audience
are alike.
→ people feel as if they understand the way a speaker thinks and views the world when the
similarity between them is made to stand out + the words become more understandable and
believable.
→ most successful individuals are those who are: - considered knowledgeable about the topic;
- trusted;
- concerned about the audience.
Relationship with the issue and position
→ you must determine an audience’s relationship with the issue being addressed or the position being
advanced. An audience may have a positive, negative or impartial view of an issue before a speaker
even begins to speak.
→ the previous knowledge by an audience will also affect a presentation.
Attitudes, beliefs and values
Attitudes = learned predispositions to evaluate something in a positive or negative way that guide
people’s thinking and behavior.
→ will influence the audience’s view of you as a speaker, the topic , the occasion and even the
evidence provided to develop and support an argument and the (un)likelihood that you can
change their minds.
→ positive or negative.
Beliefs = what a person holds to be true or false.
→ formed through your direct experience, as well as through media public and personal
relationship and cultural views of the world.
→ true or false.
→ given belief = a belief that most people in a an audience will view as indisputable.
Values = deeply held and enduring judgments of significance or importance that often provide the
basis for both beliefs and attitudes.
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper eviemertens. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €5,49. Je zit daarna nergens aan vast.
