Internal Communication Theory
, Segmenting Internal Publics
BY Position ( Michels 2013 )
,
BY Altitude ( Qvirke , 2000)
ins Internat
understand
s
Audience
s
DO Persona
Media Richne! "eory
A framework to Check how a
Communication tool is able to
Corvey a Certain Message
the more interactive /Hear / express ed ,
Ehe richer it is (+ more effect ive )
Communication incom Patibility
People are not able or not Wiking to inter act via
the some media
because a lack of empathie
o thin u about now the other Person would like
to communicate
, Formal and Informal Communication
Format Communication
Organizer distribution ( usesreaoycmassmeoia) Grapevine
Channels)
" "
Gossip , howpeopletalkaboutitintne.ir
free time
Institutional izedoh Professional Communications (senoerunown)
moralotstattise.be/-terinsi9ntsOnlDUsesPrimarysources(
anotneretoremoreorless
Official / is IMFOVMG / Communication
Thlotherendto format Communication
onscalesofeueryoneottne.se aspects
Ex -
Gossip , rumorsicnatterattne Coffee Machine ,
intranet Conversations , Whats APPIOKES , lobbying ,
Formal small -
GROUP Networks Walkin Conversations ,
etc .
bestaccuracy neeoavery Provioemorememrser
follow a format Strong leader Satisfaction
Chain of Commands norealleaoer , everyone
can contribute
, Four Types of Me!ages in #ganisations
Performance Messages Policies Messages
( requireo / information tobeabletoperform Information aboottneplansanotneambitions
thejob a- the Organisation
contro / & Management Messages social Messages
Information on the Progress of Processes Information on Personnel and
( tokeepafingerontnepulse ) social affairs
Four Functions of Communication
Clarity
ingemployeeswnatarole.in
How does Communication Play
Controlling employees theymustdoanonowtney
(oösanooont's ) Motivation areooing.it ( feeobacu meetings ,
contra evaluation meetings
Functions of
Communication
Information Emotionaler Pression
Facilitateoecisionmavino workasaprimary
Source of Social interaction