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Summary Business ethics (Crane & Matten 4th edition) Thomas Jonkman €3,49
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Summary Business ethics (Crane & Matten 4th edition) Thomas Jonkman

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Summary of the 4th edition of the book Business Ethics by Andrew Crane and Dirk Matten

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  • Ja
  • 31 maart 2016
  • 25
  • 2015/2016
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Summary Ethics chapter 1 and 2 – Globalization, sustainability and CSR
Business ethics  the study of business situations, activities and decisions where
issues of right and wrong are addressed. There is a gray area outside law and
ethics. Ethics begins where the law ends
- Morality: concerned with norms, values and beliefs embedded in social
processes which define right and wrong for an individual or a community
- Ethics: concerned with the study of morality and the application of reason to
explain with rules and principles whether a given situation is right or wrong.
These theories are ethical theories.
Ethics is important because (examples):
- Power and influence of business in society is greater than ever before;
- Businesses provide major contribution to society
Globalization = deterritorialisation  process which diminishes the necessity of
a common/shared territorial basis for social, economic/political processes. Effects
three areas affected by globalization:
1. Cultural issues  businesses confront themselves with new, contradictory
ethical demands
2. Legal issues legal framework expands and thus is harder to contain
3. Accountability issues  the more economic activities get globalized, the less
governments can control them
Sustainable development  development that meets the needs of the present
without compromising ability of future generations to meet their own needs. Long-
term maintenance according to environmental, economic, social considerations
(triple bottom line).
A corporation  Separate legal entities, independent from the people who
work in them, manage them, invest in them or receive products from. Perpetual
succession: they can survive the death of any investor, employee, boss; they simply
have to find a new one. Managers have responsibility to protect investment of
shareholders.
Milton Friedman: ‘Social responsibility of business is to increase its profits’.
Arguments:
- Moral responsibility  only human beings have a moral responsibility for
their actions
- Shareholder interest  it is managers’ responsibility to act only in interest
of their shareholders whenever corporation abides to the legal framework
society has set up for business.
- Role of corporations and state  social issues are proper province of the
state, not corporations. Managers are not democratically elected and have no
competences like politicians.
Against Friedman.

, - Moral responsibility  firms are also morally responsible for their actions
- Shareholder interests  managers’ responsibility to act also in interest of
stakeholders
- Role of corporations and state  social issues are also province of
corporate managers
Corporations have social as well as financial responsibilities  corp takes on
social responsibilities in terms of enlightened self-interest. To enhance revenues,
reduce costs, manage risk and social license to operate.


Arguments that firm has moral responsibility:
- Corporate internal decision structure  directs decisions in line with
determined goals
- Organizational culture  set of beliefs and values that lay out what is
generally regarded as right or wrong.
Managers have to act in the interest of stakeholders because:
1. CSR
a. For business reasons  more satisfies customers, more employee
attraction, forestall legislation, long term investment from
stakeholders: all benefit corporation
b. For moral reasons  corp. cause social problems, corp. should use
their power responsible, corp. activities have social impacts, lot of
stakeholders are involved
c. Carroll’s model. Firm has following responsibilities:
i. Philanthropic (desired by society) intrinsically doing good
to society.
ii. Ethical (excpected) corp. should do what is right and fair:
general expected by society
iii. Legal (required)  business needs to abide by the law
iv. Economic (required) shareholders demand reasonable
return, employees want safe pay, customers demand good
quality products
Corporate social performance (Donna Wood)  measured outcomes of social
responsibility on areas: social policies (in CSR report), social programs
(implementing ISO 14000), social impacts (soft/hard outcomes).
2. Stakeholder theory (Freeman) stakeholder is any group or individual who
can affect, or is affected by, the achievement of the organization’s
objectives. Two principles of Evan & Freeman
a. Principle of corp. rights: corporation has obligation to not violate rights
of others
b. Principle of corp. effects: corporation is responsible for effect of actions
on others
Social issues are also province of corporate managers because:

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