,Contents
Lecture 1- Consumer Driver FPD............................................................................................................. 3
Why new product development? ....................................................................................................... 3
To be successful, companies need to; ............................................................................................ 3
Types of new products; ................................................................................................................... 3
Lecture 2- How Consumers Perceive Quality.......................................................................................... 4
How Consumers Perceive Taste? ........................................................................................................ 4
Lecture 3- Children and food Choice ...................................................................................................... 5
Lecture 4- Gender differences in food choice ........................................................................................ 6
Lecture 5- Generating and screening new product ideas ....................................................................... 7
Lecture 6- Laddering ............................................................................................................................... 8
Lecture 7- Quality Function Deployment (QFD) ..................................................................................... 9
Lecture 8- Researching Consumer Behaviour ....................................................................................... 10
Lecture 9- Survey Research ................................................................................................................... 12
Survey Design .................................................................................................................................... 12
Survey methods ................................................................................................................................ 12
Choice of survey method; ............................................................................................................. 13
Choice of sampling; ....................................................................................................................... 13
Lecture 10- What to ask and how (not) to ask it .................................................................................. 14
Measurement and scaling ............................................................................................................. 14
Lecture 11- Analysis, CPM & R .............................................................................................................. 16
Compositional Perceptual Mapping & R Technicalities .................................................................... 17
Lecture 12- Most Important ................................................................................................................. 20
pg. 2
, Lecture 1- Consumer Driver FPD
Why new product development?
1. Consumer needs are changing (demographic problem, more obesity)
2. Competition
3. Comply w/ legislation
4. New scientific development (new packaging)
5. Address social issues (artificial food colorants)
Society is dynamic therefore food product development is a continuous process.
To be successful, companies need to;
1. A consumer-oriented approach is essential. More options are produced therefore consumers
can CHOOSE btw products.
2. Cater for different target groups. Age, education, ethnicities require different products.
3. Consider that consumers now pay attention to other factors as well, not just smell,
appearance etc.
4. Keep up w/ new technological developments (innovations).
5. Source raw materials from all over the world as they produce more than they can consume.
6. Produce efficiently and effectively (min costs, meet consumer’s expectations).
Types of new products;
1. Me-too products (same product, different brand=you pay for the brand)
2. Repositioned existing product (give more emphasis on an attribute)
3. New packaging
4. Line extensions
5. Reformulated products
6. New forms of existing products (canned soup now powdered soup)
7. Co-innovation (companies’ products merge)
8. Innovative products
Line extensions are used the most, but the failure rate is quite high that is why structured
methodologies are being used;
1. Consumer profiles (environment conscious, animal loving, health conscious, convenience,
hedonic, price conscious, variety seeking group).
2. Use of creativity templates. Listing of components of an existing product and application of
innovation template; subtraction (remove sth), multiplication (alter copies of an existing
product), division (reconfigure a product), task unification (assign an additional task to an
existing element), attribute dependency change (in relation to its immediate environment).
By using templates, more complex products are accepted as the consumer sees sth familiar in
them.
3. Quality Function Deployment
pg. 3
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper kaym. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €6,49. Je zit daarna nergens aan vast.
