Samenvatting
Summary of all needed articles
- Instelling
- Vrije Universiteit Amsterdam (VU)
A full summary of all the articles needed for the exam. For each article, the questions needed to know for the exam are answered.
[Meer zien]Voorbeeld 3 van de 22 pagina's
Voorbeeld 3 van de 22 pagina's
In winkelwagengesponsord bericht van onze partner
Voorbeeld van de inhoud
IndexWeek 1 ........................................................................................................................................................... 2
Bi#erly et al. 2014 - Dueling with desire: a synthesis of past research on want/should conflict ........................ 2
Week 2 ........................................................................................................................................................... 3
Elsen, Pieters, and Wedel (2016) - Here are answers to the quesIons based on the image you shared: ........... 3
Verhellen, et al. (2016) - The short-and long-term impact of brand placement in an adverIser-funded TV
program on viewers' aQtudes toward the sponsor brand and its main compeItor. ......................................... 4
Week 3 ........................................................................................................................................................... 5
Chernev, et al. (2015). Choice overload: A conceptual review and meta-analysis .............................................. 5
Madan et al. (2020). The paradoxical consequences of choice: OXen good for the individual, perhaps less so
for society? ......................................................................................................................................................... 6
Week 4 ........................................................................................................................................................... 7
Shampanier et al. (2007) - Zero as a special price: The true value of free products .......................................... 7
Palmeira et al. (2013) - Free offer≠ cheap product: A selecIve accessibility account on the valuaIon of free
offers................................................................................................................................................................... 8
Levav, et al. (2010) - Physical contact and financial risk taking .......................................................................... 9
McFerran, et al. (2010) - I’ll have what she’s having: Effects of social influence and body type on the food
choices of others ............................................................................................................................................... 10
Week 5 ......................................................................................................................................................... 11
Parker-Pope, T., & Peachman, R. R. (2016) - EpiPen price rise sparks concern for allergy sufferers. ................ 11
Eelen et al (2017) - The differenIal impact of brand loyalty on tradiIonal and online word of mouth: The
moderaIng roles of self-brand connecIon and the desire to help the brand .................................................. 13
Watson et al. (2015) - Building, measuring, and profiIng from customer loyalty ........................................... 15
Week 6 ......................................................................................................................................................... 16
Barasch et al. (2018) - How the intenIon to share can undermine enjoyment: Photo-taking goals and
evaluaIon of experiences ................................................................................................................................. 16
Baumeister et al. (2013) - Some key differences between a happy life and a meaningful life .......................... 17
Ar/cles from the tutorial .............................................................................................................................. 18
MacInnis, et al. (2019) - CreaIng cultural meaning in products and brands: A psychological perspecIve...... 18
Li, et al. (2019) - ParenIng moIvaIon and consumer decision-making .......................................................... 19
Garcia-Rada, et al. (2022) - Consumers value effort over ease when caring for close others Download
Consumers value effort over ease when caring for close others....................................................................... 20
Garcia-Rada, et al. (2019) - Rituals and nupIals: The emoIonal and relaIonal consequences of relaIonship
rituals................................................................................................................................................................ 21
Brick, et al. (2022) - Be#er to decide together: Shared consumer decision making, perceived power, and
relaIonship saIsfacIon ................................................................................................................................... 22
,Week 1
Bi#erly et al. 2014 - Dueling with desire: a synthesis of past research
on want/should conflict
Aim and goal
The ar/cle reviews and synthesizes past research on the conflict between immediate desires
(wants) and long-term interests (shoulds), known as "want/should conflict." It aims to
provide a comprehensive understanding of this conflict and offer insights into interven/ons
that can help individuals and policymakers promote long-term, should-based decisions.
Conceptual model/framework
Want/Should Conflict = The tension between the immediate gra/fica/on provided by wants
and the long-term benefits offered by shoulds.
System 1 thinking = the intui/ve, automa/c thought process that favors immediate
gra/fica/on.
System 2 thinking = is the slower, more logical process that considers long-term
consequences.
Construal Level Theory (CLT) = This theory posits that people think about distant events
abstractly (favoring shoulds) and near-term events concretely (favoring wants).
Framework:
The conflict between wants and shoulds is framed through dual-process models of cogni/on
(System 1 vs. System 2) and Construal Level Theory. The ar/cle explores how cogni/ve load,
/me distance, and other factors influence whether individuals choose wants or shoulds.
Results of the study
Main Findings:
- The ar/cle highlights the cogni/ve processes and situa/onal factors that influence
the balance between wants and shoulds, such as /me proximity, cogni/ve load,
emo/onal states, and how choices are presented.
- It also discusses various interven/ons, like commitment devices and planning
prompts, that can help individuals make more should-based decisions.
Managerial implica/ons
The ar/cle suggests that managers and policymakers can use insights from want/should
conflict research to design interven/ons that nudge individuals towards long-term beneficial
behaviors, such as saving money, exercising, or avoiding unhealthy foods.
Limita/ons of the study
As a review ar/cle, its limita/ons may include reliance on the quality and scope of exis/ng
research, poten/al biases in interpre/ng past studies, and the challenge of applying
theore/cal models universally across different contexts and popula/ons.
, Week 2
Elsen, Pieters, and Wedel (2016) - Here are answers to the quesIons
based on the image you shared:
Aim and Goal of the Ar/cle
The ar/cle aims to inves/gate how thin slices of informa/on from adver/sements affect ad
and brand evalua/ons depending on the exposure dura/on. It specifically examines three
types of ad iden/fica/on: upfront, mystery, and false front ads, and tests how each ad type is
evaluated aSer brief and longer exposure dura/ons.
Conceptual Model/Framework
The study is framed around the concept of "thin slices" of informa/on, referring to short
exposure dura/ons where consumers do not get detailed informa/on, but form impressions
based on basic ad iden/ty. The key framework revolves around three ad types:
- Upfront ads, which immediately reveal the product.
- Mystery ads, which withhold key informa/on ini/ally.
- False front ads, which mislead the viewer ini/ally by sugges/ng a different iden/ty
Results of the Study
- Main Findings: The study found that upfront ads received posi/ve evalua/ons even
aSer brief exposure dura/ons (100 msec). Mystery ads, ini/ally rated nega/vely aSer
brief exposure, were evaluated more posi/vely aSer longer exposure. False front ads
were posi/vely evaluated aSer brief exposure but nega/vely aSer longer exposure.
- Key Results: The feeling of knowing the product being adver/sed was a significant
mediator in these evalua/ons, especially for upfront and mystery ads. However, false
front ads suffered from miscalibra/on, where ini/al impressions were corrected
nega/vely over /me.
Managerial Implica/ons
The findings suggest important considera/ons for ad placement in media with different
exposure dura/ons. For instance, upfront ads are suitable for short exposure media, while
mystery ads may require longer exposure to reveal their full poten/al. The results also
indicate poten/al risks in using false front ads, especially in situa/ons where exposure is
extended.
Limita/ons of the Study
The authors acknowledge limita/ons such as the need for further refinement of ad
iden/fica/on types and suggest inves/ga/ng other forms of adver/sing, like advertorials.
Addi/onally, the study focused on direct aWtudinal effects, and future research could
explore indirect effects, such as brand awareness and social media engagement.
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper ljanssen16. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €7,46. Je zit daarna nergens aan vast.
Is Stuvia te vertrouwen?
4,6 sterren op Google & Trustpilot (+1000 reviews)
Afgelopen 30 dagen zijn er 73918 samenvattingen verkocht
Opgericht in 2010, al 14 jaar dé plek om samenvattingen te kopen