Consumer marketing (E_MKT_CM)

Summary of all lectures of consumer marketing, passed with a 7,5.

This document contains easy to understand notes on the lectures and articles discussed. As I learn more from visuals or examples myself, this document contains lots of examples with all the different concepts. I was present during every lecture in the school-year , so all in-class examples are included as well. All notes, articles, example cases are included for you to pass your test. At the end of the lecture notes an example exam can be found (answers included). Good luck on your test!

This is a complete summary of all articles and lectures from the course Consumer Marketing from the Master Marketing at the Vrije Universiteit Amsterdam. It includes all the information from the lecture slides, my notes from the lectures and my notes from the articles. My grade for the course was 8,6 :)

Extensive summary of the consumer marketing course. Detailed notes from both the lectures as well as the literature articles. I was graded with an 8 due to this summary.

Summary of all articles. Also divided into articles you should know well and those that should be skimmed. Comprehensive and lecture notes on the articles is included.

All Consumer Marketing (Msc Marketing) lecture notes together in one convenient document. It also contains worked out examples discussed in class.

All lectures summarized of consumer marketing, including examples to better understand the concepts.