100% tevredenheidsgarantie Direct beschikbaar na je betaling Lees online óf als PDF Geen vaste maandelijkse kosten
logo-home
1ZM11 Marketing and Innovation Article summary - Overview of hypothesis/propositions and frameworks/models €4,49
In winkelwagen

Samenvatting

1ZM11 Marketing and Innovation Article summary - Overview of hypothesis/propositions and frameworks/models

 2 keer verkocht

This summary gives a quick overview of the hypothesis/propositions and frameworks/models discussed in the articles. Ideal for looking up things quickly during your exam. Ff you come across any incorrectness please let me know!

Voorbeeld 2 van de 29  pagina's

  • 5 april 2020
  • 29
  • 2019/2020
  • Samenvatting
Alle documenten voor dit vak (1)
avatar-seller
TUEIM

Beschikbare oefenvragen

Oefenvragen 20 Oefenvragen
€2,99 0 verkocht

Enkele voorbeelden uit deze set oefenvragen

1.

Verhoef & Leeflang (2009)

Antwoord: - Marketing department capabilities: accountability, innovativeness. - Marketing’s Influence - Market orientation

2.

Srinivasan & Ramani (2019)

Antwoord: - Marketing department power - Internal and external sources of power enablers: CEO, power over customers, analyst coverage, institutional stock ownership - Myopic management: myopic marketing spending and revenue management

3.

Kirca, Jayachandran & Bearden (2005)

Antwoord: - Market orientation - Consequences: innovativeness, customer loyalty, quality - Organizational performance

4.

Luca & Athuahene Gima (2007)

Antwoord: - Market knowledge dimensions - KIM’s - Cross-functional collaboration - Product innovation performance

5.

Gourville (2006)

Antwoord: - Endownment effect - Status quo bias - 9x effect - Resistance

6.

Ramaswamy & Ozcan (2018)

Antwoord: - Digitalized interactive platform (DIP) - APPI components - Interactional value creation

7.

Woodruff (1997)

Antwoord: - Customer value delivery - Customer value hierarchy model - Customer satisfaction measures (CSM) to customer value determination (CVD). - Customer value-oriented marketing information system (CVOMIS).

8.

Rosa and Spanjol (2005)

Antwoord: - Sharing of product knowledge -> Market stories (i.e. paperclip) - Sensemaking - Emerging and mature markets

9.

Tripsas & Gavetti (2000)

Antwoord: - Polaroid - Cognition and inertia - Capabilities and beliefs

10.

Chang & Taylor (2016)

Antwoord: - Involving customers in stages: ideation, launch development phase. - Technologically turbulent NPD projects in: emerging countries, low-tech industries for business customers and small firms. - Aspects of success: operational, financial and marketing performance

Contents
Verhoef & Leeflang (2009)............................................................................................................................................................................................................. 2
Srinivasan & Ramani (2019)........................................................................................................................................................................................................... 3
Kirca, Jayachandran & Bearden (2005).......................................................................................................................................................................................... 4
Luca & Athuahene Gima (2007)..................................................................................................................................................................................................... 6
Gourville (2006)............................................................................................................................................................................................................................. 7
Ramaswamy & Ozcan (2018)......................................................................................................................................................................................................... 9
Woodruff (1997).......................................................................................................................................................................................................................... 10
Tripsas & Gavetti (2000).............................................................................................................................................................................................................. 11
Rosa and Spanjol (2005).............................................................................................................................................................................................................. 12
Chang & Taylor (2016)................................................................................................................................................................................................................. 13
Coviello & Joseph (2012)............................................................................................................................................................................................................. 14
Arts, Frambach & Bijmolt (2011)................................................................................................................................................................................................. 15
Zhenfeng, M. Tripad, Y. Ying (2015)............................................................................................................................................................................................. 17
Lee & Colarelli O’Connor (2003).................................................................................................................................................................................................. 19
Schuhmacher, Kuester & Hultink (2017)...................................................................................................................................................................................... 21
De Wulf, K., Odekerken-Schröder, G., & Iacobucci, D. (2001)......................................................................................................................................................22
Gupta, S., and Zeithaml, V. (2006)............................................................................................................................................................................................... 24
Rust, R.T., Lemon, K.N. & Zeithaml, V.A. (2004)........................................................................................................................................................................... 26
Fang, E., Palmatier, R. W. & Steenkamp, J. B. E., (2008)..............................................................................................................................................................27
Tuli, K. R., Kohli, A. K. & Bharadwaj, S. G., (2007)........................................................................................................................................................................ 28

, Verhoef & Leeflang (2009)
H# Effect of Influence On Result
H1 Accountability + Influence of marketing department Strong support
H2 Innovativeness + Influence of marketing department Strong support
H3 Customer connection + Influence of marketing department Not supported
H4 Integration/cooperation with other departments + Influence of marketing department Not supported
H5 Influence of marketing department + Market Orientation Supported
- Perceived influence
- Top management respect
H6 Market orientation + Business Performance Supported
H7 Influence of marketing department + Business Performance Not supported
UH Customer connection = Market orientation Significantly related
Conceptual model

Dit zijn jouw voordelen als je samenvattingen koopt bij Stuvia:

Bewezen kwaliteit door reviews

Bewezen kwaliteit door reviews

Studenten hebben al meer dan 850.000 samenvattingen beoordeeld. Zo weet jij zeker dat je de beste keuze maakt!

In een paar klikken geregeld

In een paar klikken geregeld

Geen gedoe — betaal gewoon eenmalig met iDeal, creditcard of je Stuvia-tegoed en je bent klaar. Geen abonnement nodig.

Direct to-the-point

Direct to-the-point

Studenten maken samenvattingen voor studenten. Dat betekent: actuele inhoud waar jij écht wat aan hebt. Geen overbodige details!

Veelgestelde vragen

Wat krijg ik als ik dit document koop?

Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.

Tevredenheidsgarantie: hoe werkt dat?

Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.

Van wie koop ik deze samenvatting?

Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper TUEIM. Stuvia faciliteert de betaling aan de verkoper.

Zit ik meteen vast aan een abonnement?

Nee, je koopt alleen deze samenvatting voor €4,49. Je zit daarna nergens aan vast.

Is Stuvia te vertrouwen?

4,6 sterren op Google & Trustpilot (+1000 reviews)

Afgelopen 30 dagen zijn er 64302 samenvattingen verkocht

Opgericht in 2010, al 15 jaar dé plek om samenvattingen te kopen

Begin nu gratis
€4,49  2x  verkocht
  • (0)
In winkelwagen
Toegevoegd