1ZM60 Selling New Products (1ZM60)

This is an extended summary of all lectures for the course Selling New Products (1ZM60). This 36-page document summarizes the essence of all topics covered in the course (as far as I could imagine when writing it). It includes as many images & visualizations as possible to clarify the concepts as much as possible, and make them easy to understand.

1ZM60 - Summary of Selling & Sales Management 10th edition (Jobber & Lancaster, 2015) 2023 Eindhoven University of Technology

1ZM60 - Summary of Lecture slides 2022-2023 Technical University Eindhoven (TUe)

1ZM60 - Summary of Mandatory Articles 2022-2023 Technical University Eindhoven (TUe)

Summary of all articles discussed in the final exam of the course Selling New Products

This summary contains all chapters of 'Selling and sales management' en de 7 artikele: - Barry, J., & Gironda, J. T. (2019). Operationalizing thought leadership for online B2B marketing. Industrial Marketing Management. - Ernst, H., Hoyer, W. D., & Rübsaamen, C. (2010). Sales, marketing, and research-and-development cooperation across new product development stages: implications for success. Journal of Marketing, 74(5), 80-92 - DiBenedetto (1999). Identifying the Key Success Fact...

Summary for 1ZM60 covers chapters 1,3,4,7-10,12-17 (roughly 5 pagers per chapter with a lot of images) of the book 'Selling and Sales Management 8th edition' (identical to newer editions) by David Jobber and Geoff Lancaster. The high number of pages is partly due to the amount of large images in the document.