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Practice exam Marketing
- Vak
- Marketing
- Instelling
- Universiteit Van Amsterdam (UvA)
Oefen examen vak marketing gegeven aan de UvA
[Meer zien]Voorbeeld 2 van de 9 pagina's
Voorbeeld 2 van de 9 pagina's
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Voorbeeld van de inhoud
Practice MC questions 2019-2020 (part 2)MULTIPLE CHOICE (MC). Choose the one alternative that best completes the statement or answers
the question.
Note: Exam questions will only have 4 possible answers -> only 1 answer will be correct.
The exam will consist of 60 MC questions, and you have 2 hours to complete the exam.
The questions below are meant for practice purposes. Some of them have 5 answer categories, or
are phrased as ‘true/false’ questions.
You will find the answer key at the end of all questions.
1) Janet is very upset that she can't get tickets to the Rolling Stones concert because they are sold
out. Which of the following demand states applies to Janet's situation?
A) nonexistent demand
B) latent demand
C) full demand
D) unwholesome demand
E) overfull demand
2) Contrary to popular belief, marketers do not create needs.
Answer:
True
False
3) Which of the following holds that consumers prefer products that are widely available and
inexpensive?
A) the product concept
B) the production concept
C) the selling concept
D) the performance concept
E) the marketing concept
4) James Frank has been put in charge of gathering marketing intelligence, disseminating it within his
organization, and eventually directing action on the information. Mr. Frank's task is best described as
part of the ________.
A) market-sensing process
B) new-offering realization process
C) customer acquisition process
D) customer relationship management process
E) fulfillment management process
5) Which of the following is best described as a market-oriented business definition?
A) Missouri-Pacific Railroad: We run a railroad.
B) Xerox: We make copying equipment.
C) Standard Oil: We sell gasoline.
D) Encyclopedia Britannica: We distribute information.
E) Columbia Pictures: We make movies.
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, 6) Good mission statements should be long and clear, should emphasize on a wide range of goals,
and stress on the company's major policies and values.
Answer:
True
False
7) Which of the following terms can be defined as "the shared experiences, stories, beliefs, and
norms that characterize an organization"?
A) organizational dynamics
B) a business mission
C) an ethical/value statement
D) customer relationships
E) corporate culture
8) The ________ market is the set of consumers who are buying the company's product.
A) potential
B) available
C) target
D) penetrated
E) reserve
9) The sites which offer positive or negative product or service reviews and are built by the retailers
of a particular product or service are called ________.
A) combo sites
B) distributor or sales agent feedback sites
C) public blogs
D) independent service review forums
E) customer complaint sites
10) Which of the following economies provide limited opportunities to international marketers to
develop product sales?
A) capitalist economies
B) subsistence economies
C) raw-materials-exporting economies
D) industrializing economies
E) industrialized economies
11) Anne, a beautician by profession, owns a salon in the small town of Franklin, New Jersey. Every
weekend, she makes it a point to visit the other salons in Franklin to find out about the beauty
services they offer to customers. Anne is attempting to conduct market research by _______.
A) studying customer behavior
B) forming alliances with competing firms
C) using experimental research techniques
D) checking out rivals
E) tapping into marketing partner expertise
12) Which of the following is considered to be the last step in the marketing research process?
A) presenting findings
B) analyzing information
C) controlling the environment
D) arriving at a decision
E) drafting the report
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