Marketing (6012B0420Y)
Universiteit van Amsterdam (UvA)
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This document entails in depth notes on the marketing course. I myself scored an 8/10 for the exam!
A full summary of all the required readings & lecture notes for the course Marketing in BSc Business Administration.
![Marketing Communication Exam Part B](/docpics/6359831/67053e766da88_6359831_121_171.jpeg)
![Marketing Communication Exam Part B](https://media.s-bol.com/7NZ5xl9WE7r/550x697.jpg)
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Marketing Communication Exam Part B
- Samenvatting • 38 pagina's • 2024
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machteldbooms
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- €10,49
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This is a summary for Marketing Communication, part of the Masters program of Persuasive Communication at the UvA. All literature for part B is summarized including all the articles. 
 
Literature 
- Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. 
- Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. 
- The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. ...
This document contains notes from lectures, class notes, readings, and compulsory textbook chapters.
Old exam questions
Uitgebreide samenvatting van het artikel The Ultimate Marketing Machine gepubliceerd in Harvard Business Review.
What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products. Journal of Marketing.
![Ultimate study planner, to do list, studiehulp, overzicht](/docpics/3628906/652ce9c90cbd0_3628906_121_171.jpeg)
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Ultimate study planner, to do list, studiehulp, overzicht
- Overig • 100 pagina's • 2023
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siwillems
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- €2,99
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![Complete Marketing Summary - Grade: 8.5](/docpics/3581215/65328a043a48b_3581215_121_171.jpeg)
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Complete Marketing Summary - Grade: 8.5
- Samenvatting • 119 pagina's • 2023
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jbemelmans
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- €12,99
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This summary is for the course Marketing, part of Business Administration Minor: Managing Strategy and Marketing. It covers the whole book: A Framework for Marketing Management from Kolter and Keller, 2015. It provides all the definitions, frameworks, processes, guidelines etc. you need to know for the exam. Achieved grade: 8.5
![Summary all Chapters Marketing (A Framework for Marketing Management, Global Edition)](/docpics/640b38625d763_2457473.jpg)
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Summary all Chapters Marketing (A Framework for Marketing Management, Global Edition)
- Samenvatting • 74 pagina's • 2023
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jeffreyroest
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- €8,97
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Are you struggling to keep up with the Marketing course? Do you find it challenging to stay on top of all the lecture material and required readings and does it take you an incredible amount of time to summaries all chapters from the book? Look no further than this complete and detailed summary including all chapters from week 1 to 6 (Chapter 1,2,3 Week 1, Chapter 4,5,6 Week 2, Chapter 7,8 Week 3, Chapter 9,10,11,12,13 Week 4, Chapter 14,15,16,17 Week 5, Chapter 7,18 Week 6 from the book A Fram...
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€5,99 voor je samenvatting, vermenigvuldigt met 100 medestudenten... Reken maar uit: dat is veel geld! Wees geen dief van je eigen portemonnee en start nu met uploaden. Ontdek alles over verdienen op Stuvia