Marketing strategy (BM04MM)

This extensive and detailed summary of the course Marketing Strategy is all you need to prepare for the exam! It covers all the lectures, case studies and the MC practice questions + answers as presented in class. The summary is written in the academic year 2023/2024. I scored a 9.4 after studying this summary only, and so can you!

Summary of all the articles and cases for Marketing Strategy. This summary includes all obligatory readings and cases. I have updated the summary after the exam to make sure all important information is included. The course Marketing Strategy was taught by Steven Sweldens and Serena D'Hooge in the master's program Marketing Management at Erasmus University (RSM).

This is an extensive summary of the subject Marketing Strategy at RSM Erasmus University. It includes all notes from class and examples and some exam questions at the end. I got a 9.5 with this summary.

Result: 9.0 A comprehensive summary of all the articles.

Result: 9.0 Includes good notes on every lecture and guest lecture.

Result: 9.0 These documents are everything you need to obtain a high score for your exam. They cover all the (guest) lectures and summarize all the articles!

Lecture notes for thee course Marketing Strategy at the MSc Marketing Management

Summary of all the lectures of Marketing Strategy. This summary includes lecture notes and screenshots of the most important figures from the slides. I have updated the summary after the exam, so all important information is covered. The course Marketing Strategy was taught by Steven Sweldens and Serena D'Hooge in the master program Marketing Management at the Erasmus University (RSM).

Everything discussed in the lecture about the material and content is explained. A deeper explanation is given of the most important/difficult concepts. The cases and their discussions are included.