Neuromarketing

A summary of selected chapters from "The Student's Guide to Cognitive Neuroscience", 4th edition, Jamie Ward. This summary contains chapter 2, 3 and 4 as part of the Neuromarketing elective at Rotterdam School of Management, Erasmus University.

A comprehensive overview of all the lecture notes of RSM's elective Neuromarketing. With these lecture notes I scored a 9.8 on the exam! At the end of the document there are also some practice exam questions.

Are you feeling overwhelmed by all the material taught on the human brain and research in the neuromarketing field? These notes are written in a way that follows a logical flow of all the material touched upon in class, videos to watch at home, articles assigned, and chapters of the book. This will help you prepare for the exam best without having to go back and forth between everything you have to study.

Since the index of the book is not included in the book, this document contains a full index of the book, which might be helpfull during the open book exam

This is a complete summary of the book 'Introduction to Neuromarketing & Consumer Behaviour' for the course Neuromarketing at the Erasmus University of Rotterdam. Chapter 3 is not included due to the fact that this chapter is not part of the reading materials.

Summary: Introduction to Neuromarketing & Consumer Neuroscience - Dr. Thomas Z Ramsoy