Company Service Insights (CSI)

Complete Nederlands vertaalde samenvatting van hoofdstukken 1,2,8,9 & 10 inclusief afbeeldingen uit het Engelstalige boek Services Marketing: Integrating Customer Focus Across the Firm

Services Marketing book chapter 1,5,8,9,10 of the 3rd edition of the book > this is the same as the chapters 1,2,8,9,10 in the 4th edition. It has pictures and explanations from the powerpoints of the CSI module. I used a lot of examples in my summary to make the material more clear for you. Written in english, it is not too difficult to understand.

Services Marketing book chapter 1,5,8,9,10 of the 3rd edition of the book > this is the same as the chapters 1,2,8,9,10 in the 4th edition. It has pictures and explanations from the powerpoints of the CSI module. I used a lot of examples in my summary to make the material more clear for you. Written in english, it is not too difficult to understand.

Samenvatting van hoofdstuk 1,2,8,9,10 van het boek Services Marketing: Integrating Customer Focus Across The Firm