International Marketing for IB (EBP661C05)

Exam summary for the course Marketing for IB, includes notes form lectures, tutorials and summary for each chapter relevant for the final exam and the midterm

Summary of the chapters needed for the midterm for the course Marketing for IB or International Marketing.

Samenvatting International Marketing For IB International Business

A summary of the chapter 8,9,10,11,12,14,15 and part of 16 and 19 of the Principles of Marketing book, the latest edition (eighteenth). This summary includes all the information needed for the final exam (excluding the article) of International Marketing (for IB) and gives a detailed description of all terms mentioned in the book. Perfect for all first year IB students at the Rijksuniversiteit Groningen!

A summary for the course International Marketing for IB, taught at the University of Groningen for first year IB students. It covers all the chapters (1,2,3,5,7,18,19) for the midterm. It's a summary of the latest, 18th edition, of Principles of Marketing by Philip Kotler and Gary Armstrong.

Samenvatting

Summary of the course of International Marketing taught in the BSC of International Business. A detailed summary of the 18th edition of the book Principles of Marketing by Gary Armstrong and Philip Kotler. A detailed summary of the whole course including figures, definitions, and examples. The summary covers all relevant chapters for the course 1-19.