International Marketing for IB (EBP661C05)

Summary of the course of International Marketing taught in the BSC of International Business. A detailed summary of the 18th edition of the book Principles of Marketing by Gary Armstrong and Philip Kotler. A detailed summary of the whole course including figures, definitions, and examples. The summary covers all relevant chapters for the course 1-19.

I am introducing a new way of learning, through which procrastination becomes fun instead of something that later turns into blaming and stress. Throughout the whole summary I included messages for the student, advices as to what to do next, how to continue studying. Making the learning process more fun! This is a 40 pages summary of the over 200 pages required to be learnt for the intermediate exam of International Marketing for IB at the University of Groningen. It does not include lecture not...