Marketing Research Methods (EBM080A05)

This is a document containing transcripts and slide info from the Q&A lecture in the end of the course. This lecture was really important to me because suddenly I started to understand several things I did not know before. I wrote down almost everything he said in the lecture. In addition to this document I used my own summary (that I also uploaded to Stuvia) and the combination of these two got me an 8.4 for the exam.

This summary helped me a lot studying for the MRM exam. I took a lot of time summarizing everything and used mainly this document to study and get an 8.4 as a result. The screenshots are from the lecture. If you know the content lectures, in my opinion you know enough to pass this course. There are however also some sentences from the book in this summary.

A comprehensive summary of all lectures of Marketing Research Methods for the Master Marketing. Contains all powerpoint material and lecture notes.

Summary: all lectures of Marketing Research Methods (with interactions of the teacher)

MRM exam, look for bundle to get all the exams and summary of MRM

MRM exam, look for bundle to get all the exams and summary of MRM

MRM exam, look for bundle to get all the exams and summary of MRM

MRM exam, look for bundle to get all the exams and summary of MRM