Introduction to Research in Marketing (328049-M-6)

These are the notes from all the lectures and slides given in fall 2020. I add some additional and clear information from the textbook. Every statistical step is explained step by step.

Introduction to Research in Marketing Lecture Slides Notes Spring semester 2018-2019 MSc Marketing Management/ Marketing Analytics

Oefententamen van IRM met antwoorden

>100 Theoretical Practice Questions IRM, including theoretical Exam questions from this year's exam.

All assignments' questions and answers my way of finding the answer. It is all written with pen and scanned in afterwards. I tried to add as many of the given questions' information (like which variables I had to select with my version of the assignment). With this you should be able to make all assignments yourself (download the data sets on blackboard). The first page is a ini-mini summary I wrote, it is not part of the assignments. Practice exams (questions/info) are added at the end

All lectures and video lectures summarized, including examples and images of the examples given by the lecturer. If you email me you can get this summary for 5 euros.