Introduction to Research in Marketing (328049-M-6)

Tilburg University (UVT)

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Summary Introduction to Research in Marketing - All Lectures

Summary Introduction to Research in Marketing - All Lectures
Samenvatting • 33 pagina's • 2022

Summary of all the lectures for the course Introduction to Research in Marketing. Not in a bullet-list type of way so you have to figure everything out yourself, but in clear, concise language. This file contains all the material discussed in the lectures and web clips.

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Glossary - Introduction to Research in Marketing (Spring 2022)

Glossary - Introduction to Research in Marketing (Spring 2022)
Samenvatting • 7 pagina's • 2022

Glossary/summary of the introduction lecture and the 6 topics discussed in class: ANOVA, Linear Regression, Factor Analysis, Cluster Analysis, Logistic Regression, Conjoint Analysis. Professor: Els Gijsbrechts. Written: spring 2022.

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HEEL DUIDELIJK OVERZICHT ALLE ANALYSES INTR. TO RESEARCH

HEEL DUIDELIJK OVERZICHT ALLE ANALYSES INTR. TO RESEARCH
Samenvatting • 7 pagina's • 2022

Een heel duidelijk overzicht van alle analyses die je moet kennen. Toets in een keer gehaald!

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Summary IRM (Intro to Research in Marketing)

Summary IRM (Intro to Research in Marketing)
Samenvatting • 48 pagina's • 2022

This summary is written for the course “Introduction to Research in Marketing” during the semester Spring-2022 and is part of both the master Marketing Analytics and the master Marketing Management. The input for this summary consists of all the information given in the lectures.