Tilburg University (UVT) • Msc Marketing Management
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Vakken Msc Marketing Management op de Tilburg University (UVT)
Er zijn samenvattingen beschikbaar voor de volgende vakken van Msc Marketing Management op Tilburg University (UVT)
Populaire samengevatte boeken Tilburg University (UVT) • Msc Marketing Management
Nieuwste samenvattingen Tilburg University (UVT) • Msc Marketing Management
Summary of the web-clips and cases discussed in the lectures (marketing channel management fall 2022)
Lessons are little bit chaotic and hard to follow, did my best to make it very clear.
Complete summary of all lectures of Brand Management 2022 - Msc Marketing Magement
Complete summary of all theory that will be part of the exam Marketing Channel Management for 20-10-2022 Msc Marketing Management Tilburg University 2022
Lecture notes including the topics: Introduction, Segmentation and targeting, Market share and market size, Advertising and sales force, Competition & Scenario. Included cases: Ontela PicDeck, E-Comics & Altius Golf and the Fighter Brand. Lectures given by Jan Klein at Tilburg University, Master Program Marketing Management
Lecture notes including the topics: Attention, Increasing (in)voluntary attention, Increasing processing fluency, Attention and attitude functions, A dual system approach to persuasion, Cognitive persuasion, Affect, Affective persuasion & Affect regulation. Lectures given by Anick Bosmans at Tilburg University, Master Program Marketing Management
Summary of the content used for the course "marketing communication" at Tilburg University for the Master Program Marketing Management. The summary consist of chapter 3 and 4 of the book: Marketing Communications A European Perspective.
Lecture in Conjoint Analysis
Lecture in Cluster Analysis
Lecture Logistic Regression