Consumer Behavior (6314M0159Y)
Universiteit van Amsterdam (UvA)
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Consumer Behavior Practice Exam Questions - BA Master's UvA
- Samenvatting • 8 pagina's • 2024
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PM FOR DISCOUNT :). Practice exam questions & answers mentioned by teacher in the academic year 2023/2024 for the Consumer Behavior course of UvA.
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MSc UvA Business Administration - Consumer Behaviour (6314M0159Y) [LECTURES & KNOWLEDGE CLIPS]
- Samenvatting • 61 pagina's • 2024 Populair
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Notes of all the compulsory lectures and knowledge clips of the course Consumer Behaviour/Consumer Behavior, (6314M0159Y). This is a mandatory course for both tracks, Digital Marketing and Consumer Marketing. Both are specialisation tracks of the MSc Business Administration at University of Amsterdam (UvA). 
 
Includes all the weeks: 1) the psychological core, 2) consumer (ir)rationality, 3) affective and emotional consumer reactions, 4) social influence, 5) consumers and marketing for a 'bette...
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Full Article Summary Consumer Behavior - Master Business Administration
- Samenvatting • 18 pagina's • 2024
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This summary is perfect for all people that need to know the key take aways from the relevant articles for Consumer Behavior. The summary is short but to the point and lists managerial implications and main insights.
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Summary Consumer Behaviour
- Samenvatting • 43 pagina's • 2023
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This document contains an extensive summary from the knowledge clips and reading papers that are materials for the final exam. Also some important notes from the Q&A session are included.
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Consumer Behaviour - 6314M0159Y Article Summaries
- Samenvatting • 29 pagina's • 2022
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The document includes the summaries of all the articles for the course starting from week 2. It also includes a summary for the additional article each week. 
Final grade: 8.2
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Consumer Behavior Digital Marketing Analytics
- Voordeelbundel • 2 items • 2022
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- €14,99
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This bundle contains summaries of the Lectures & Study Notes of the Digital Marketing & Analytics (DMA) & Consumer Behavior (CB) courses.
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Consumer Behavior - Lecture & Article Summaries
- Samenvatting • 38 pagina's • 2021
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Please note that while these notes do follow the Lecture & Tutorial Schedule, they have been moved up and down in certain areas to ensure clarity. It is designed to help understand the concept as well as answer questions that may pop up in the exam. Some parts may be more concise than you expect.
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In-depth Summary of all articles for Consumer Behavior 2021 (6314M0159Y)
- Samenvatting • 60 pagina's • 2021
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Topic 1 – The Psychological Core 
 
1.1 An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior – Krishna (2012) 
 
1.2 Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior – Trope, Liberman & Wakslak (2007) 
 
1.3 Memories of Yesterday’s Emotions: Does the Valence of Experience Affect the Memory-Experience Gap? – Miron-Shatz, Stone & Kahneman (2009) 
 
Topic 2 – Consumer Ratio...
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Consumer Behavior (Summary Articles and Lectures)
- Voordeelbundel • 2 items • 2019
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- €22,49
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