Consumer Behavior (6314M0159Y)

This is a summary of all lectures, knowledge clips, articles and q&a sessions. There are also some pratice exam questions including answers.

This summary is perfect for all people that need to know the key take aways from the relevant articles for Consumer Behavior. The summary is short but to the point and lists managerial implications and main insights.

Notes of all the compulsory lectures and knowledge clips of the course Consumer Behaviour/Consumer Behavior, (6314M0159Y). This is a mandatory course for both tracks, Digital Marketing and Consumer Marketing. Both are specialisation tracks of the MSc Business Administration at University of Amsterdam (UvA). Includes all the weeks: 1) the psychological core, 2) consumer (ir)rationality, 3) affective and emotional consumer reactions, 4) social influence, 5) consumers and marketing for a 'bette...

PM FOR DISCOUNT :). Practice exam questions & answers mentioned by teacher in the academic year 2023/2024 for the Consumer Behavior course of UvA.

This document contains an extensive summary from the knowledge clips and reading papers that are materials for the final exam. Also some important notes from the Q&A session are included.

The document includes the summaries of all the articles for the course starting from week 2. It also includes a summary for the additional article each week. Final grade: 8.2

Please note that while these notes do follow the Lecture & Tutorial Schedule, they have been moved up and down in certain areas to ensure clarity. It is designed to help understand the concept as well as answer questions that may pop up in the exam. Some parts may be more concise than you expect.

Topic 1 – The Psychological Core 1.1 An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior – Krishna (2012) 1.2 Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior – Trope, Liberman & Wakslak (2007) 1.3 Memories of Yesterday’s Emotions: Does the Valence of Experience Affect the Memory-Experience Gap? – Miron-Shatz, Stone & Kahneman (2009) Topic 2 – Consumer Ratio...