Consumer Research in Marketing (6314M0373Y)

Samenvatting van alle lectures van Consumer Research in Marketing.

Lecture slides and knowledge clips summarized, containing the subjects of the articles used during the lessons of april/may 2022 by Mrs. Thuerridl. The summary contains visuals from the lectures/knowledge clips to support the theories and make it more clear.

All articles that had to be read for the course and the notes of the lectures are summarized. The summary consists of so-called knowledge clips in which theory is given about, in this case, the topic of branding. The readings consist of articles that had to be read. This summary contains the most important points for the exam.

Consumer research in marketing - complete course UvA MBA

A summary of the materials discussed in the lectures of Consumer Research in Marketing (Master Business Administration). All 6 weeks of materials are covered. On the first pages you will find an overview of the materials that were selected for this course in my year and some info on the exam.

Achieved grade by studying this summary: 8.0 Within 57 pages this in-depth summary encompasses all the necessary articles, as well as over 60 pages of summarized knowledge clips for the course Consumer Research in Marketing. Highlighted key sentences and definitions for ease of reading.

Extensive summary of all covered video lectures and articles for the UvA Master course Consumer Research in Marketing 2020-2021.