Digital Marketing & Analytics (6614ZB037Y)

This is a course of the master Business Administration: Digital Marketing track at the UvA. This summary contains all the information to get a good grade for the exam. It covers all important sections, lectures and articles. Good luck!

summary of all necessary materials for Digital Marketing & Analytics (DMA); lecture notes, seminar notes, knowledge clips, articles.

Please note that while these notes do follow the Lecture & Tutorial Schedule, they have been moved up and down in certain areas to ensure clarity. It is designed to help understand the concept as well as answer questions that may pop up in the exam. Some parts may be more concise than you expect.

Brief summary of Digital Marketing and Analytics Class including class notes, slides, and contributions of articles.

Digital Marketing & Analytics: summary of all slides additional notes integrated into the summary.

Exam preparation notes. Combined summary of lecture notes, lecture slides and reading materials, focusing on the learning objectives.