Marketing Management (6012S0014Y)

Premaster Business Administration Universiteit van Amsterdam (UvA). Samenvatting voor het vak Marketing Management, uitgewerkt zoals het wordt getoetst aan het einde van het vak (in stappen van 5 zinnen). Gemaakt door de hele klas (gezamenlijk om ons voor te bereiden op het examen). Bevat 9 verschillende artikelen (snel en handig samengevat op essentie van het artikel, de resultaten en waar dit terugkomt in het marketing proces).

This document contains summaries for all the articles needed for the Marketing Management exam. Each article was read and summarised in the suggested categories: 1. What the paper is about, 2. Main Findings 3. Where the paper should be used in the Marketing Management Process 4. A brief description of the method The articles are: DeSwaan Arons,M., Vanden Driest,F.,&Weed,K. (2014).The Ultimate Marketing Machine. Harvard business review,4,55‐63 Spiller & Belogolova(2016). On Consumer Beliefs ab...

Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016) Chapter 1 – Scope of Marketing for New Realities Chapter 2 – Marketing Strategies and Plans Chapter 3 – Marketing Research and Analysis Chapter 4 – Building Long-Term Customer Relationships Chapter 5 – Buying Dynamics of Consumers and Businesses Chapter 6 – Target Marketing Chapter 7 - Competitive and Effective brand positioning Chapter 8 – Branding and ...

Summary of all 10 Marketing Management articles for the Premaster Business Administration at the University of Amsterdam.

This document contains the most important information regarding Marketing Management. This course is part of the Pre-master in Business Administration at the University of Amsterdam (UvA). I passed this course with a 90.