Social Media Marketing (6314M0345Y)

This document includes all articles that are needed to be studied before the exam of Social Media Marketing.

Detailed summary of Social Media Marketing. For each week: all the lectures and seminars in combination with the articles. Course in 2021/2022. Grade 9. Good luck!

This is a summary of all the literature pertaining to the social media marketing course. The course does include a closed book exam. Having this summary ensured me a 9 on the exam.

I passed the exam with a 9.3 and the course with a 9.0. This summary contains: a comprehensive summary of every article, a comprehensive table with all the results per article (I especially studied this table), the most important take-aways from the lectures (teacher linking articles to eachother)

This document includes a summary of all reading materials (e.g. academic journals, research paper, conference press) mandatory for the exam and structured as follows: introduction, findings, conclusion and practical implications. This summary is thorough and detailed enough to successfully pass the exam and includes all necessary information if you wish not to read the actual papers.

Samenvatting Social Media Marketing. Grade: 7.8

Includes Article summaries with their important contributions discussed in class.

Complete and extensive summary of the UvA 2021 course Social Media Marketing, including ALL ARTICLES that will be included in the final exam. The summary is in English and is 59 pages long. The most important parts are colored or made ‘bold’, which allows for quick and easy reading. Check the table of contents shown in the (preview) document to see all the specific articles that are included. A lot of time and effort was put into this summary, reading the summary will definitely help you pre...