Universiteit van Amsterdam (UVA) • Business Administration

Extensive summary/lecture notes of the Digital Marketing and Analytics course for the MSc Business Administration program at the University of Amsterdam. Easy to understand, designed for you to ace your exam even at the very last minute! Note: the reading summaries are not included, however they were incorporated in the lectures and were NOT specifically exam material.

Notes of all the compulsory lectures and knowledge clips of the course Consumer Behaviour/Consumer Behavior, (6314M0159Y). This is a mandatory course for both tracks, Digital Marketing and Consumer Marketing. Both are specialisation tracks of the MSc Business Administration at University of Amsterdam (UvA). Includes all the weeks: 1) the psychological core, 2) consumer (ir)rationality, 3) affective and emotional consumer reactions, 4) social influence, 5) consumers and marketing for a 'bette...

FULL summary of all the exam material of the course Digital Marketing & Analytics, (6314M0311Y). Includes all the notes of the compulsory lectures and tutorials (videos). This is a track-specific course for the track digital marketing of the MSc Business Administration at University of Amsterdam (UvA).

This comprehensive summary encompasses the entirety of weeks 1-7, incorporating concise overviews of all readings, lectures, and knowledge video clips, accompanied by brief definitions for key terms. Concluding the summary is a structured table containing summaries and keywords for each reading, serving as a valuable resource for the creation of flashcards.

This summary includes all the necessary content for the exam from weeks 1-7, including all lectures, in-depth summaries, analyses, and notes of all readings and keyword definitions.

This document contains an overview of the weekly topics and a detailed summary of the lecture slides.

This document contains a summary of all lecture materials and all the weekly articles discussed in the course Strategy & Organisation of the PreMaster Business Administration. It gives a brief but detailed overview and helped me to reach a 8,5 in the final exam!

This document contains a detailed summary of all lecture materials and all the weekly articles discussed in the course Strategy & Organisation of the PreMaster Business Administration.

This summary contains practice exam questions for the most difficult exam of the PreMaster Business Administration - Strategy and Organisation. This summary helped me to reach an 8,5 in the final exam and covers most of the topics included for the open questions in the exam.

This document contains a summary of all lecture slides and seminar articles of each week for the course Leadership and Management of the PreMaster Business Administration.