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Digital marketing

Vrije Universiteit Amsterdam (VU)

Hier vind je de beste samenvattingen om te slagen voor Digital marketing. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

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Digital marketing summary lectures VU

  • Digital marketing summary lectures VU

  • College aantekeningen • 96 pagina's • 2024
  • Aantekeningen lectures en samenvatting artikelen + werkcolleges (alles wat je moet leren voor het digital marketing tentamen)
  • jipverlaat
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  • €8,46
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Digital Marketing and Technology - All Lectures and Articles - 2019 - Vrije Universiteit - Msc.

  • Digital Marketing and Technology - All Lectures and Articles - 2019 - Vrije Universiteit - Msc.

  • Samenvatting • 72 pagina's • 2020
  • This document will sufficiently prepare you for the exam in digital marketing and technology. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020. Lecturer: Emile Lancee. Grade achieved through this summary: 8.6
  • danobasch96
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Summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences"

  • Summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences"

  • Samenvatting • 4 pagina's • 2018
  • Ook in voordeelbundel
    • This is a summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences" of Hilken, de Ruyter, Chylinski, Mahr and Keeling (2017)
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Summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability"

  • Summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability"

  • Samenvatting • 4 pagina's • 2018
  • Ook in voordeelbundel
    • This is a summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability" of Trainor, Rapp, Skinner Beitelspacher and Schillewaert (2011)
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  • €2,99
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Summary of the article "Marketing analytics for data-rich environments"

  • Summary of the article "Marketing analytics for data-rich environments"

  • Samenvatting • 3 pagina's • 2018
  • Ook in voordeelbundel
    • This is a summary of the article "Marketing analytics for data-rich environments" of Wedel and Kannan (2016)
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Summary of the article "Watch your tone: how a brand’s tone of voice on social media influences consumer responses"

  • Summary of the article "Watch your tone: how a brand’s tone of voice on social media influences consumer responses"

  • Samenvatting • 5 pagina's • 2018
  • Ook in voordeelbundel
    • This is a summary of the article "Watch your tone: how a brand’s tone of voice on social media influences consumer responses" of Barcelos, Dantas and Senecal (2018)
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