6314m0157y - Samenvattingen, Aantekeningen en Examens

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Summary Business Lab Elective Branding October 2020 all articles
  • Summary Business Lab Elective Branding October 2020 all articles

  • Samenvatting • 77 pagina's • 2020
  • Detailed summary of all articles for the course Branding (Master Business Administration). The summary also includes all the important images.
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Branding 2020 September october Lectures and Seminars summary notes
  • Branding 2020 September october Lectures and Seminars summary notes

  • College aantekeningen • 105 pagina's • 2021
  • The course did not have recordings, so the summary of lectures are quite comprehensive. Including detailed contents and discussions during the lectures and seminars.
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UvA Branding Summary ALL Articles March 2019 Grade 8,5! UvA Branding Summary ALL Articles March 2019 Grade 8,5!
  • UvA Branding Summary ALL Articles March 2019 Grade 8,5!

  • Samenvatting • 66 pagina's • 2019
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  • Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) For the Master Business Administration. Overview of the articles per week included in this summary: Week 1 – Brand Equity Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review. Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review. Article 1.3 Batr...
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