6314m0157y - Samenvattingen, Aantekeningen en Examens

Full summary of all the relevant and necessary articles for the Course Branding Exam for the University of Amsterdam (UvA) for the Master (MSC) Business Administration (MBA). The course was given by Roger Pruppers and Hendrik de With in 2023.

Summary Branding Literature (6314M0157Y) week 1-6 (2022-2023)

Summary of all exam materials: articles, lectures, knowledge clips.

Extensive summary of all covered articles (exam literature) and lecture slides for the UvA Master elective Branding 2020-2021.

This is a course of the master Business Administration: Digital Marketing track at the UvA. This summary contains all the information to get a good grade for the exam. It covers all important sections, lectures and articles. Good luck!

This Branding Summary provides you with an understanding about all topics covered in the lectures given by Roger Pruppers (Period 4 2023). The Implications of the Articles are listed and attached to theoretical knowledge and clarified with real life examples. I recommend this summary to everyone that has troubles making sense of the lecture slides as this document structures the topics and builds a comprehensive understanding of the concepts of Branding.

Summary of all the lectures, knowledge clips and articles

This document includes a summary of all reading materials (e.g. academic journals, research paper, conference press) mandatory for the exam and structured as follows: introduction, findings, conclusion and practical implications. This summary is thorough and detailed enough to successfully pass the exam and includes all necessary information if you wish not to read the actual papers.

All articles that had to be read for the course and the notes of the lectures are summarized. The summary consists of so-called knowledge clips in which theory is given about, in this case, the topic of branding. The readings consist of articles that had to be read. This summary contains the most important points for the exam.

This is a summary of course lectures, additional explanations made by the lecturer. Required literature is integrated here.