Marketing master - Samenvattingen, Aantekeningen en Examens

Summary of all the lectures of Marketing Strategy. This summary includes lecture notes and screenshots of the most important figures from the slides. I have updated the summary after the exam, so all important information is covered. The course Marketing Strategy was taught by Steven Sweldens and Serena D'Hooge in the master program Marketing Management at the Erasmus University (RSM).

Comprehensive end-term summary covering Topics 1–9! This summary includes all key slides, detailed notes, illustrative figures, and real-world examples discussed in class, helping you fully grasp each concept. Each topic concludes with practical questions to test your understanding and prepare you for success. Additionaly, at page 70 you will find extra questions & solutions.

This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.

This document contains a summary of all the course materials discussed in the course Building Brands for Impact which is part of the master Marketing Management at the Rijksuniversiteit Groningen. The summary contains the needed book chapters, information from all the lectures and also a summary of all the articles. This document contains everything you need for the upcoming exam!

This document contains a detailed summary of all the required articles for the course Consumer Marketing, in 2023. It includes both the articles discussed during the lecture and the ones discussed during the tutorials.

Samenvatting module Marketing Communications binnen de master Handelswetenschappen met afstudeerrichting 'Commercieel Beleid'. De samenvatting omvat de meest belangrijke zaken die te kennen zijn voor het examen. De samenvatting werd gemaakt samen met het boek.

Digital food marketing: everything you need to learn for the exam, including summary lectures, lecture notes, articles, chapters from the book etc..

Summary of all the 7 required article readings for the course Marketing Strategy ( E_MKT_MSTRAT), part of the Master Marketing at VU.

This is a summary of the subject Marketing Strategy Research at Rotterdam School of Management. It includes all notes from class and lots of pictures to make the concepts clear. I got an 8.9 with this summary.

This is a summary for the B2B marketing course of the master Marketing Management at the Rijksuniversiteit Groningen. This summary contains all the chapters in the book that need to be studied for the upcoming exam.