Showrooming - Samenvattingen, Aantekeningen en Examens

consumer decision-making process a five-step process used by consumers when buying goods or services need recognition result of an imbalance between actual and desired states want recognition of an unfulfilled need and a product that will satisfy it stimulus any unit of input affecting one or more of the five senses: sight, smell, taste, touch, hearing internal information search the process of recalling past information stored in the memory external infor...

Marketing An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. The primary focus is on satisfying customers' needs and wants. And, the customer wants to be backed by buying power creates demand. Marketing plan A written document composed of an analysis of the current marketing situation, opportunities, and threats ...

Marketing An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders Marketing plan A written document composed of an analysis of the current marketing situation, opportunities, and threats for the firm, marketing objectives and strategy specified in terms of the four P's, action programs, and projected or pro forma income (...

MKT 320 EXAM 1 ANSWERS Demographics - ANSWER-Marketing decision makers at a department store chain know from market research that their average customer comes from a household of $60,000 annual income, 33% of their customers have children at home, 51% of their customers have a college education, and the median age of their customers in 42. This information is based on_______. Category Killer - ANSWER-On March 16, 2016, a long-awaited event took place in Lexington, Kentucky; Cabela's opene...

Marketing An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. The primary focus is on satisfying customers' needs and wants. And, the customer wants to be backed by buying power creates demand. Marketing plan A written document composed of an analysis of the current marketing situation, opportunities, and threats ...

Ideal Place Objectives - Answer product classes suggest place objectives place decisions have long-run effects place system may be complex Reasons for choosing direct channels - Answer -greater control -lower cost -internet makes direct distribution easier -direct contact with customers -quicker response or change in marketing mix -suitable intermediaries not available Sorting - Answer separating products into grades and qualities desired by different target markets Assorting - ...

MAR 3023 Final Exam | Q & A (Complete Solutions) Historically, the "channel captain" has been the manufacturer. In recent years, the power has been shifting to Retailers Which of the following is TRUE regarding channels of distribution? Transaction efficiency is an advantage gained through the use of intermediaries. When a channel member bypasses another member and sells or buys product directly, this is termed Disintermediation Cross-docking and inventory management are examples of what con...

Chapter 03 Social and Mobile Marketing True / False Questions 1. The term social media refers exclusively to social networking sites like Facebook. True False 2. Firms should not attempt to educate customers about products and services using social media, since customers are busy interacting with friends and will reject attempts to educate them. True False 3. The focus of social media efforts targeted at customer interaction is building connections. True ...

Price the value paid for a product in a marketing exchange. Price is often the only thing a marketer can change quickly to respond to changes in demand, the actions of competitors, or the marketing environment. Value a customer's subjective assessment of benefits relative to costs in determining the worth of a product Factors influencing the assessment of value time constraints, price levels, perceived quality, and motivations to use available information about prices ba...

What are the 7 main types of e-commerce? - ANSWER - B2C - B2B - C2C - C2B - G2C - G2B - G2G What does business 2 consumer e-commerce? - ANSWER describes B2C electronic commerce strategies What is the definition of e-finance? - ANSWER the use of information systems to provide financial services and markets What does e-finance consist of? define the 2. - ANSWER - e-banking: paying bills online using electronic bill pay - online brokerage: people can turn to multiple sites to get the ...