Showrooming - Samenvattingen, Aantekeningen en Examens

MGT 103 Bates Final questions and answers 100% correct __% of ticket sales are now Online 50 Price the money or other considerations (think: bartering) exchanged for the ownership or use of a product or service Barter exchanging products and services for other products and services Calculating the Final Price (Formula) List Price - (Incentives + allowances) + Extra Fees College Student ex. Tution - scholarships + books/housing Value (Formula) Percieved Benef...

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MGSC 300 - Chapter 7 Review Practice Exam Questions. Bank Transfer Day was a Facebook-organized protest against "ridiculous fees and poor customer service" originally aimed at Bank of America, but expanded to large banks in general. This is an example of ________. a. social showrooming b. a groundswell-organized group c. a customer mashup d. a social media failure - CORRECT ANSWER b. a groundswell-organized group Citibank used ________ to promote its Facebook page where visitors ...

MKTG 3340 Final Exam Role of MKTG generate profitable revenue When a marketer can describe something/write it down it is called a Product Concept Brainpower Read More After buying an item we experience what? Cognitive dissonance/buyer's remorse cognitive dissonance buyer discomfort caused by post purchase conflict Ways to engage consumers, directly physically, email newsletters, one to one basis ways to engage consumers indirectly social media, PR, search eng...

Chapter 03 Multichannel Retailing True / False Questions 1. The direct-response TV (DRTV) channel is a retail channel in which customers watch a TV advertisement that demonstrates merchandise and then place orders for that merchandise. True False 2. Direct selling is a retail channel where salespeople interact with customers face-to-face. True False 3. Automated retailing is a retail channel in which merchandise or services are stored in a machine and dispensed...

Consumer Decision - Making Process - a five-step process used by consumers when buying goods or services Consumer Behavior - processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and product use. Need Recognition - result of an imbalance between actual and desired states Want - recognition of an unfulfilled need and a product that will satisfy it S...

IST 195 Final Exam 2023/2024 MOOC - ANSWER-Massive open online course (EX: Kahn Academy) Showrooming - ANSWER-Being in a physical store, looking at a product and ordering it from a different place (online) Howard Aiken - ANSWER-Created the Mark1, was a professor at Harvard Mark 1 - ANSWER-First ever computer 305 RAMAC - ANSWER-1956 IBM Supercomputer (12 years later than Mark1) Moores law - ANSWER-idea that processing power will double every 24 months (more transistors being fit...

Consumer Decision - Making Process - a five-step process used by consumers when buying goods or services Consumer Behavior - processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and product use. Need Recognition - result of an imbalance between actual and desired states Want - recognition of an unfulfilled need and a product that will satisfy it S...

Because businesses compete for our attention, they have a vested interest in maintaining a high degree of visibility on _____ search engine results pages Prior to the launch of its financial service, M made extensive use of ______ which helped search engines view this business as a credible authority for personal financial topics. blogs _____ rely on sophisticated computer programs called spiders or crawlers that surf webpages, links, and other online content that are then stored in the search...

Ecommerce - Answer-Buying and selling of goods and services over public and private computer networks. This definition restricts it to buying and selling transactions. Checking the weather at is not ecommerce, but buying a weather service subscription that is paid for and delivered over the Internet is. Has a number of implications: Technology perspective ,Management and governments perspective. Technology perspective: Defines the need for additional infrastructure. Management and governments p...