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BUS203 Principles of Marketing - Saylor Direct Credit Final Exam

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BUS203 Principles of Marketing - Saylor Direct Credit Final Exam

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BUS2 130, Exam 1, SJSU Drawbacks of portfolio planning include what? - ️️Difficult to execute, time consuming, and costly to implement; Hard to define SBUs and the measurement of relative market share and growth; Helpful for classifying current business. They offer little or no advice for future planning Customer Equity - ️️The sum of the lifetime values of all a company's current and potential customers. companies must manage it carefully, and view customers as assets that nee...

Marketing's role within a firm Marketing should be a profitable investment that forces business to confront uncertainty in the environment, like changes in consumer tastes or changes in regulations. What is the overall plan for marketing strategy? segmentations, targeting, positioning Marketing Mix (4 P's) product, pricing, place (distribution), promotion (communication). Needs states of felt deprivations. Master01 | September, 2024/2025 | Latest update 1 | P a g e |...

BUS203: PRINCIPLES OF MARKETING - SAYLOR DIRECT CREDIT FINAL EXAM!!

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