Consumer perspective - Samenvattingen en Aantekeningen

This final paper is written for Governance and Systemic Transformation, and is about how the multilevel perspective could be implemented in order to change/transform the meat consumer system. This is just an example of a case you can choose :)

This is a summary for Marketing Communication, part of the Masters program of Persuasive Communication at the UvA. All literature for part B is summarized including all the articles. Literature - Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. - Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. - The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. ...

Erg handige samenvatting voor een erg lastig vak!!! zeker als je niet bekend bent met al deze nieuwe termen is een samenvatting erg handig!

Samenvatting van alle verplichte artikelen van het vak Branding & Design. Voor elk artikel is genoteerd: - Samenvatting - Onderzoeksvraag - Onderzoeksmethoden - Resultaten - Conclusie - Limitaties - Discussie De volgende artikelen zijn samengevat: Hatch, M.J. & Schulz, M. (2008). What is corporate branding? In: Hatch, M.J. & Schulz, M. (eds.) Taking Brand Initiative. Wiley, San Francisco.   Hatch, M.J. & Schulz, M. (2008). The Value of Brands. In: Hatch, M.J. & Schulz, M. (eds.)....

GRADE: 7.5. This document is a summary of the course Food Safety Management (FHM-61312), covering lectures 1 through 9. You may print and bring it to the open-book exam. Please be aware that this summary was written during the 2022/2023 academic year, and the content may have changed since then. Therefore, use these documents as supplementary support for your exam preparation and not as your only study guide.

Summary of the mandatory literature for the course YSS33306, Advanced Consumer Studies for the master MSc Management, Economics and Consumer Studies (MME) at the WUR. It contains the following scientific papers that were mandatory literature for the exam: Steven, Aarts & Dewulf (2020); Chen Lou & Shupei Yuan (2019); Raghoubar et al. (2019); Poelman et al. (2018); Milfont et al. (2017); Pozolotina & Olsen (2019); Bongoni et al (2015); Bongoni et al. 92014); Jakku et al. (2019); Foster et al. (201...

Consumer Decision-Making; Theories and Models of Information Processing and Advertising Effects; Conscious and Subconscious Processes Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. The Mar- keting Society. Belch, G. E., & Belch M. A. (2021/2022). ...

goeie samenvatting van de lectures (in NL en ENG omdat de lectures in beide talen waren)

Begrippenlijst Part B Marketing Communication Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. The Mar- keting Society. Belch, G. E., & Belch M. A. (2021/2022). Chapter 5: The communication process, pp. 141-178/ pp. 143-179. Valdez, A.D.F., Valdez Cer...

Summarized articles: o Week 1: lecture 1 & 2  2: Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142.  2: Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. o Week 2: lecture 3  3: Workman Jr, John P. (1993) Marketing’s limited role in new produc...