Core knowledge - Samenvattingen en Aantekeningen

Samenvatting voor het vak 'Marketing for Pre-master' voor de Pre-master TISEM bij Tilburg University. Samenvatting H1 - H6 H1 : Understanding consumer behavior H2 : The psychological core H3 : Exposure, attention, perception and consumer behavior H4: Prior knowledge long-term memory H5: Attitudes based on high-effort H6: Attitudes based on low-effort

Notes of all the compulsory lectures and knowledge clips of the course Consumer Behaviour/Consumer Behavior, (6314M0159Y). This is a mandatory course for both tracks, Digital Marketing and Consumer Marketing. Both are specialisation tracks of the MSc Business Administration at University of Amsterdam (UvA). Includes all the weeks: 1) the psychological core, 2) consumer (ir)rationality, 3) affective and emotional consumer reactions, 4) social influence, 5) consumers and marketing for a 'bette...

Alle lecture slides Samenvatting van de volgende artikelen: Background readings Porter. M. 1985. Chapter 1: Competitive strategy: The core concepts. In: M. Porter, Competitive Advantage: Creating and Sustaining Superior Performance. New York: The Free Press: 1-30. Discussion readings Baron, D. P. 1995. Integrated strategy: Market and nonmarket components. California Management Review, 37(2): 47-65. Hu, Y.-S. 1995. The International Transferability of the Firm's Advantages. California M...

Een uitgebreide en overzichtelijke samenvatting van de hoorcolleges uit week 6 voor deeltentamen 2 van het vak Ontwikkeling (5102ONTW6Y) van de studie Psychobiologie aan de UvA (2022-2023). Ik had zelf een 8,8 voor dit tentamen.

Articles Adaptive Organization Summary UvA Amsterdam Business School December 2023 A thorough, compact and easy-to-read summary describing all you need to know and nothing you don't need to know! Morgan, G. (2006). Images of Organization, Abatecola, G. (2014). Research in organizational evolution: What comes next?, Feldman, M. S., & Pentland, B. T. (2003). Reconceptualizing Organizational Routines as a Source of Flexibility and Change, Burgelman, R. A. (1991). Intraorganizationa...

A summary of the following articles, which are mandatory to study for the exam: - Bryan, C. J., Tipton, E., & Yeager, D. S. (2021). Behavioural science is unlikely to change the world without a heterogeneity revolution. Nature Human Behaviour, 5, 980-989 - Braga L.D., Tardin M.G., Grinstein A. & Perin M (2024). The Effectiveness of Corporate Activism: A Meta-Analysis..4 - Chater, N., & Loewenstein, G. (2023). The i-frame and the s-frame: How focusing on individual-level solutions has led be...

Introduction ▪ Risk management refers to the co-ordinated activities taken by an enterprise to direct and control activities pertaining to risk. ▪ Risk management is an active process, not simply a form of elaborate observation. o ‘Control’, when used as a verb in the context of risk management, is often used as a synonym for ‘measure’. o However, the results of measurement must be used as the basis for directing actions and activities. ▪ Comprehensive risk management incl...

In today’s society, social media marketing is ubiquitous. The aim of this course is to provide students with theoretical background as well as initial practical experiences to prepare them for entry level jobs in social media marketing. We discuss relevant theoretical knowledge about (social media) marketing communication, while striving for practical skills to develop social media marketing strategies. The main goal of the course is, thus, to create a theoretical foundation which can be appl...

This summary contains notes from all the lectures the University of Amsterdam gave for its Core module - International relations (CMIR). Description given by the University: International Relations (IR) is a field of study focused on political relations that cross national borders. Most centrally, those relations are between nation-states representing the people in country territories, but IR also focuses on sub-national governmental actors and various kinds of non-state actors such as intern...

CBT Final Exam, Top Exam Questions and answers, 100% Accurate, verified. goal setting - -teach the patient the value of setting specific, measurable targets for change so the process is more smooth and less time consuming. -should be reviewed and revised at regular intervals (every 4 sessions) -directed at the entire course of therapy - short term and long term - client directed (pages 64-66) Psychoeducation - --CBT skills are learned -success rests on how well one teaches these s...