Healthy food marketing - Samenvattingen en Aantekeningen

This document contains a summary of the Marketing and Consumer well-being course. It s summarizes all the needed articles and all the lectures. I have attended all of the lectures and summarized the articles by myself!

Summary of lecture notes, articles and the book 2022 -- Part of the Master Communication and Information Sciences at Tilburg University.

This summary contains all relevant material for the exam, including the lectures, guest lectures and the mandatory literature of the Master course (Digital) Food Marketing

This is an really extensive summary of the masters course Digital Food Marketing written in sept/oct 2021. It includes all lectures (during block 1 of the year 2021/2022), guest lectures and reading materials. I also used all other summaries I could find, to make the most extensive one.

Samenvatting van het vak Digital Food Marketing incl. aantekeningen van alle lessen, slides en artikelen van het vak.

Chapter 1 Defining Marketing for the New Realities 1) Which of the following statements about marketing is TRUE? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm's intangible assets. D) It is not needed in an Internet-fueled environment. E) It is seldom used by nonprofit organizations. Answer: B Diff: 1 LO: 1.1: Why is...

McDonald’s corporation, being the largest fast food chain restaurant with over 36000 franchises in more than 108 countries of the world, has caused a lot of controversy concerning their marketing strategies, sustainability, environmental friendliness and trustworthiness. After the “Big Dipper” that happened in 2001, caused by a quickly developing fad of healthy eating, McDonald’s corporation, having lost over $11 billion dollars, were forced to implement new, healthier options into their...

This summary will help you to effectively study for the exam, it contains all the important information for the required readings. In this way you will not need to read the articles & book chapters anymore yourself.

This document is a full summary of all articles from the Marketing Management Course of the Pre-master Business Administration at the UvA. Herewith marketing theories from 8 different subjects (Market Orientation, Marketi Segmentation, Brand Portfolio Strategy, NEw Media Marketing, Country of Origin, Sensory Marketing, Cool marketing and Marketing food as Healthy) is treated. Herewith I managed to get an 8,5 as grade so you can do that too ;). Good luck!