Mads - Samenvattingen, Aantekeningen en Examens

The best complete summary for Data Engineering for MADS (EBM213A05), it includes: Lectures, Readings & Book Chapters (Mandatory + Optional), Weekly Quizzes and the latest Practice Exam. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.

Summary of all articles/papers of the mandatory reading list of Data Science Methods for MADS (DSM). Mandatory material for the exam. It includes takeaways and a summary of each article/paper.

The best complete summary for Data Science Methods for MADS (EBM215A05), it includes: All Lectures and the latest Practice Exam. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.

The best complete summary of all lectures and selected readings for Companies, Brands, and Consumers (EBM215A05) in Semester 1A of the Marketing Analytics and Data Science program at RUG. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones. - MADS Madlad

The best complete summary for Market Models for MADS (EBM077A05), it includes: Lectures, Readings & Book Chapters, Weekly Quizzes and 3 Practice Exams. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.

This summary includes: Lecture 2 + Verhoef (Chapter 1, Chapter 2, Chapter 3, Chapter 4 and Chapter 5). Which is the material for Week 2 of Data Engineering for MADS (EBM213A05). Check out the complete summary bundle for the best value.

The best complete summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: Lectures, Readings (Mandatory + Optional), Team Assignment Case 1 and 2 and the latest Exam. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.

Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) - Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) - Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) -...