Mads - Samenvattingen, Aantekeningen en Examens

This summary includes: Lecture 3, Lecture 4, Paper 5, Paper 6, Paper 7. Which is the material for Week 2 and very important for Team Assignment 1 of Retail & Omnichannel Marketing (EBM880B05), part of MADS and Marketing Management. Check out the complete summary bundle for the best value.

The best readings summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Readings (Mandatory + Optional), Team Assignment Case 1 and 2. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.

The best readings summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Readings (Mandatory + Optional), Team Assignment Case 1 and 2. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones. P.S. To avoid confusion, I want to clarify that this is the same summary as the one listed under the MADS program, this one ...

Extensive Summary of Lecture 1 and 2 for Statistical Learning in Marketing (EBM214A05), including complete R introduction, guide and function cheat sheets, in-depth summary of lecture 2 and R-code interpretation. Check out the complete summary bundle for the best value.

Summary of Week 3 and 4 (Lecture 5 + 6) for Companies, Brands, and Consumers (EBM215A05). Check out the complete summary bundle for the best value.

Extensive Summary of Lecture 1 and 2 + Modeling Marketing (Chapter 1, 2 and 3) for Market Models (EBM077A05). Check out the complete summary bundle for the best value.

Summary of Week 2 (Lecture 3 + 4) for Companies, Brands, and Consumers (EBM215A05). Check out the complete summary bundle for the best value.

Summary for the course market models at the University of Groningen, included in the master's programme Marketing Analytics and Data Science. The summary includes the required chapters of the book Modeling Markets by Leeflang et al., which are chapters 1 until 6.3. The summary also includes the required papers: On the use of econometric models for policy simulation in marketing (Franses, 2005) and Scan Pro-The estimation, validation, and use of promotional effects based on scanner data by Witti...