Mar30 - Samenvattingen, Aantekeningen en Examens

Ik heb een samenvatting gemaakt van de cursus Sportmarketing30 (MAR30) van de opleiding Sportmarketing en Management (SMM). Hierin komen o.a. retail, retailtrends, marketingtrends, value proposition canvas, customer journey en marketingfunnel aan bod.

UCF MAR3023 Exam 4 Latest Update Already Passed price the overall sacrifice a consumer is willing to make to acquire a specific product or service successful pricing strategies are built around the _______ __________ _____________ of ___________, we examine these in detail because each makes a significant contribution to formulating good pricing policies five critical components (the five C's) of pricing profit oriented institute a companywide policy that all products must provid...

price - Answer-the overall sacrifice a consumer is willing to make to acquire a specific product or service successful pricing strategies are built around the _______ __________ _____________ of ___________, we examine these in detail because each makes a significant contribution to formulating good pricing policies - Answer-five critical components (the five C's) of pricing profit oriented - Answer-institute a companywide policy that all products must provide for at least an 18% profit ma...

marketing - Answer - the activity of creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large. - heart of marketing is in making sure exchanges between people and orgs satisfy the objectives of both sides of the exchange. - seeks to serve both buyers and sellers by discovering and satisfying the needs and wants of prospective customers, as well as society overall. Customer value - Answer -the unique combo o...

MAR3023 Final Exam Questions with correct answers.

Mar3023 Exam 2 UCF Latest Update Already Passed Consumer Decision Process represents the steps that consumers go through before, during, and after making purchases Need Recognition The first step in the consumer decision process; can be classified as functional, physiological, or both. Functional Pertain to the Performance consumers associate with a product/service Psychological needs pertain to the personal gratification consumers associate with a product or service Informa...

MAR3023 FINAL FSU Questions with correct answers

Marketing Channel - Answer Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users Intermediaries: Transactional Function - Answer When they buy and sell products or services. Shares risk with the producer when stocking merchandise in anticipation of sales Intermediaries: Logistical Function - Answer Preparing and getting a product to buyers. Gathering, sorting, and dispersing products are some ...

Product - Answer a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value Good - Answer has tangible attributes that a consumer's five senses can perceive (ex: iPad); it may also have intangible attributes consisting of its delivery or warranties and embody more abstract concepts, such as becoming healthier or wealthier Nondurable good - Answer an ite...

Exchange - correct answer Trade of things of value between buyer and seller so that each is better off after the trade. Marketing - correct answer Activity of creating, communicating, delivering and exchanging offerings that benefit the organization, its stakeholders, and society at large. Environmental Forces - correct answer Uncontrollable forces in a marketing decision involving social, economic, technological, competitive, and regulatory forces. Market - correct answer People with t...