Online strategies - Samenvattingen en Aantekeningen

Zeer goede samenvatting marketing BDK rug jaar 1. Ik heb zelf de toets gehaald met een 9.2 en hierbij echt alleen deze samenvatting geleerd. Ik maak de samenvatting in de vragende vorm. Dit ziet er als volgt uit: "Welke vier types consumentenproducten heb je? 1) Convenience producten. 2) Shopping producten. 3) Specialty producten. 4) Unsought producten. Consumentenproducten – producten en diensten gekocht door uiteindelijke kopers voor persoonlijke consumptie. Vier soorten:...

Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...

This concise summary of 21 pages contains all the readings (textbook + articles), case studies & guest lectures of the elective course Platform Economics and Marketing (BMME193). By learning this summary you are fully prepared for the exam. The textbook summarized is: Platform strategies : a guidebook for entrepreneurs in the platform economy. The guest lectures were about HousingAnywhere and Huispedia. The case studies were 'Updating Dating' and 'Managing Online Reviews on TripAdviso...

Hoor- en werkcollege aantekeningen van het vak Communicatie, Organisatie en Crisis. Onderdeel van het verdiepingspakket: Communicatie, Organisatie en Interactie. Onderdeel van studie: Communicatie- en Informatiewetenschappen aan Universiteit Utrecht. Boek: Miller, K. (2015). Organizational Communication; Approaches and Processes. Wadsworth: Cengage. 7e editie. Artikelen: Dayton, E. and Hendriksen, K. (2007), Communication failure: basic component, contributing factors, and the call for structure...

This is all the literature & topics incorporated: Lecture 1: Business models in the creative industries Peltoniemi, M. (2015), Cultural industries: Product–market characteristics, management challenges and industry dynamics. International Journal of Management Reviews, 17(1), 41- 68. Frey, B. S. & Steiner, L. (2010): Pay as you go: A new proposal for museum pricing, CESifo working paper, Public Choice, No. 3045. Caves, R.E. (2003). Contracts between art and commerce. Journal of Econo...

Samenvatting van de artikelen: Communication Failure: Basic Components, Contributing Factors and the Call for Structure - Dayton & Henriksen (2007) The Central Role of Communication in Developing Trust and Its Effect on Employee Involvement - Fann Thomas, Zolin & Hartman (2009) Collaborative Communication: Integrating SBAR to Improve Quality/Patient Safety Outcomes - Beckett & Kipnis (2009) The Flight Attendant Dilemma: An Analysis of Communication and Sensemaking During In-Flight E...

Samenvatting van de lessen en de hoorcolleges

Impact of question presence and interactivity in instructional videos on student learning* Ruiqi Deng1,2, Yi Yang2, Suqin Shen3 Abstract Empirical evidence has consistently shown that interactive questions are an effective strategy for strengthening student learning through instructional videos. However, research has not directly addressed the crucial question of whether the beneficial effects of interactive questions in instructional videos are attributable to the presence of qu...

Week 1 - Introduction • Chapter 1 from ‘Data Science and Analytics with Python’ by J. Rogel-Salazar • Lecture - 01/11/21 - Fundamentals of Data Analytics/ Science Week 2 - Evolution of privacy & data protection: the interplay of society, technology, and law • Chapter 1, paragraph 1.1 and 1.2 of the FRA Handbook on European Data Protection Law • Lecture - 08/11/21 Week 3 - GDPR : basic portions and fundamental principles 11 • Page 115-159 of the FRA Handbook on Eur...

Providing an thorough overview of online marketing, with an introduction, different models, keywords, strategies, as well as content marketing