Piller - Samenvattingen en Aantekeningen

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The document includes a concise summary of required chapters from the book "Intercultural Communication: A Critical Introduction (2nd ed.)", required articles, and Canvas material from weeks 1 to 9 required in preparation for the exam of the course Intercultural Communication (CM1010) at IBCoM. The summary includes chapters 1, 2, 4, 6, 7, 8, as well as the following articles: Week 2 - Philomena Essed & Sandra Trienekens - ‘Who wants to feel white?’ Race, Dutch culture and contested iden...

Summarized articles: o Week 1: lecture 1 & 2  2: Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142.  2: Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. o Week 2: lecture 3  3: Workman Jr, John P. (1993) Marketing’s limited role in new produc...

Summary of the following articles: • Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142.  Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. • Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems fir...

Summary for the course Intercultural Communication. Includes: - Piller Chapter 1, 2, 4, 6, 7, 8 - Articles: Essed & Trienekens; Burt, Johannson, Thelander; Dervin; Martin & Nakayama; Fitzgerald; Van Sterkenburg & Knoppers; Kuipers & de Kloet; Yin; Asante, Miike & Yin; Stephan, Hourani &Horn - All Lecture notes week 1/8

Summary of all the compulsory literature of the course Intercultural Communication (CM1010) of the International Bachelor of Communication and Media. Includes chapters 1, 2, 4, 6, 7, 8 of Piller's book 'Intercultural Communication: a critical introduction and all the articles from the authors: Essed & Trienekens, Dervin, Martin & Nakayama, Johansson & Thelander, Fitzgerald, Sterkenburg & Knoppers, Kuipers & De Kloet, Yin, Asante, Miike & Yin and El Helou & Zeid.

Summary for the course Intercultural Communication for term 4 of ibcom. Includes all articles, book chapters and additional lecture notes.

Summary of all articles and all lecture notes. List of articles included: Tripsas (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry. Hillebrand, Kemp, and Nijssen (2011) Customer orientation and future market focus in NSD. Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems firm. Evanschitzky, Heiner, Martin Eisend, Roger J. Calantone, and YuanyuanJiang (2...

Summary of the book Intercultural Communication - A Critical Introduction, written by Ingrid Piller. This summary includes chapters 1, 2, 4, 6, 7, 8 and 11, and also includes the articles that make up the compulsory literature for the course Intercultural Communication (2018 - 2019). The articles included are: 1. Who Wants to Feel White? Race, Dutch Culture and Contested Identities. Written by Essed & Trienekens (2008) 2. Standardized Marketing Strategies in Retailing? IKEA’s Marketing Stra...

Piller 2017 Intercultural Communication Chapter 1 Summary