Psychology of advertising - Samenvattingen en Aantekeningen

Total summary of the course Attitudes and Advertising given at TiU (422056-B-6) 2023/2024.

Voor de specialisatie Prosociale Communicatie. Radboud Universiteit. Master Communicatiewetenschap. Vak: Duurzaamheid, Communicatie en media. De samenvatting bevat o.a.: INHOUD Week 1: Duurzaamheid en communicatie • Marshall, J. D., & Toffel, M. W. (2005). Framing the elusive concept of sustainability: A sustainability hierarchy. Environmental science & technology, 39(3), 673-682. • Fischer, D., Lüdecke, G., Godemann, J., Michelsen, G., Newig, J., Rieckmann, M., & Schulz, D. (201...

This is an exam I made myself based on the lectures and the literature. It contains 46 multiple-choice questions that are as realistic as possible. The answers to it can be found at the bottom of the document. It is thus a good way to test your preparation and knowledge for the actual exam.

Alle stof (college's en boek) voor het van psychology of advertising

Samenvatting H1-8 The Psychology of Advertising - Psychology of Advertising (6463PS032)

Update: by only watching the lectures and studying this summary I got an 9.0 as grade. This is an extended summary of everything that is discussed during the 7 lectures of the course Psychology of Advertising. This includes the lectures of Dr. Gert-Jan Lelieveld, Ambra Brizi & the guest lecture of Trudelies van der Poel. During the last lecture Ambra Brizi stated the lectures will be the most important content of the exam. Everything that is discussed during the lectures is stated in this...

Extensive summary of all lectures (english)

Lectures of Psychology of Advertising lectures

This is a summary for Marketing Communication, part of the Masters program of Persuasive Communication at the UvA. All literature for part B is summarized including all the articles. Literature - Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. - Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. - The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. ...

A full summary of all the seven lectures from the course psychology of advertising at Leiden University. It contains all the important information that was explicitly told in the lectures, with explanation of the slides. Important concepts are already in bold. It is separated per lecture.