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Source and techniques for developing a list of potential customers during prospecting R90,00
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  3. University Of Pretoria (UP)
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  5. Marketing Management

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Source and techniques for developing a list of potential customers during prospecting
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Discuss the best sources and techniques for building a list of potential customers during prospecting.

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  • January 12, 2023
  • 2
  • 2022/2023
  • Exam (elaborations)
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Discuss the best sources and techniques for building a list of
potential customers during prospecting.

Source and techniques for developing a list of potential customers
during prospecting;

 New recruits are located by sales representatives trying
to contact every potential clients in an area. The insurers
will have to go house to house, use a telephone directory
or a personnel list from a large company of the targeted
area, circulation lists magazines or membership lists of
societies and organizations. The insurer must take into
consideration their product and know it fit in with people
of what interest.
 Recruiting with the help of mass communication –
they will to place ads in the press, getting media publicity,
and direct press advertising, and inviting reaction from
potential clients.
 References from satisfied customer are effective. -
The insurer will make use the positive reviews and
reference from the satisfied customers. This reference
will assist to increase credibility of the product where a
product involves great expenses and risk of loss.
 Former Customer – they will make form of past sales
records to reach out to former clients.

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