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Marketing Management (BEM120)

University of Pretoria (UP)

Here are the best resources to pass Marketing Management (BEM120). Find Marketing Management (BEM120) study guides, notes, assignments, and much more.

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Marketing Management Questions and Answers

  • Marketing Management Questions and Answers

  • Package deal • 6 items • 2023
  • List the steps in the personal selling process. Strategic Planning, Marketing Planning, Business Planning & Corporate Planning Marketing Planning Process Competitive Orientated Approaches to Pricing Promotional Methods List of potential customers sources and techniques
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Steps taken in pricing of a product.

  • Steps taken in pricing of a product.

  • Exam (elaborations) • 1 pages • 2023
  • Draw a diagram showing the various steps that are taken in the pricing of a product. Steps taken in pricing of a product.
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List the steps in the personal selling process.

  • List the steps in the personal selling process.

  • Exam (elaborations) • 1 pages • 2023
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    • List the steps in the personal selling process. Steps in the personal selling process
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Strategic Planning, Marketing Planning, Business Planning & Corporate Planning

  • Strategic Planning, Marketing Planning, Business Planning & Corporate Planning

  • Exam (elaborations) • 1 pages • 2023
  • Available in package deal
    • Strategic planning is a critical process that organizations engage in to identify what they are and where they want to be in the future. (a) Identify the three levels of strategy. (b) Explain where marketing planning fits into this process. (c) Describe the benefits of marketing planning
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The third step in the marketing planning process is an internal and external analysis of the strengths, weaknesses, opportunities and threats.

  • The third step in the marketing planning process is an internal and external analysis of the strengths, weaknesses, opportunities and threats.

  • Exam (elaborations) • 3 pages • 2023
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    • The third step in the marketing planning process is an internal and external analysis of the strengths, weaknesses, opportunities and threats. Explain what this would involve for the marketer.
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Competitive-orientated approaches to pricing: (a) Product-analysis pricing (b) Competition-oriented pricing (c) Full-line pricing

  • Competitive-orientated approaches to pricing: (a) Product-analysis pricing (b) Competition-oriented pricing (c) Full-line pricing

  • Exam (elaborations) • 2 pages • 2023
  • Available in package deal
    • Discuss the following competitive-orientated approaches to pricing: (a) Product-analysis pricing (b) Competition-oriented pricing (c) Full-line pricing
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Promotional methods that can be used to drive sales in the consumer market

  • Promotional methods that can be used to drive sales in the consumer market

  • Exam (elaborations) • 2 pages • 2023
  • Available in package deal
    • Discuss promotional methods that can be used to drive sales in the consumer market.
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Source and techniques for developing a list of potential customers during prospecting

  • Source and techniques for developing a list of potential customers during prospecting

  • Exam (elaborations) • 2 pages • 2023
  • Available in package deal
    • Discuss the best sources and techniques for building a list of potential customers during prospecting.
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Chapter 18 Non Parametric Tests

  • Chapter 18 Non Parametric Tests

  • Summary • 3 pages • 2022
  • summary of chapter 18 - stk 120
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Marketing Management 1 MAR101B notes

  • Marketing Management 1 MAR101B notes

  • Summary • 50 pages • 2022
  • This document compiles notes from the textbook Introduction to marketing a southern African perspective, as well as lecture notes and study guide notes. *Exam mark: 82% *Final mark: 80% Please support my profile by leaving a review!
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