passmatetutorials@gmail.com PUB4867 ASSIGNMENT 5 2024
0612621185/0717513144/0680538213
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, passmatetutorials@gmail.com PUB4867 ASSIGNMENT 5 2024
0612621185/0717513144/0680538213
Table of Contents
Introduction ................................................................................................................ 4
Strengths .................................................................................................................... 4
SAA brand recognition and legacy ...................................................................... 4
Network and Connectivity ................................................................................... 4
Star Alliance membership ................................................................................... 4
Experienced workforce ........................................................................................ 4
Weaknesses ............................................................................................................... 4
Financial Crisis .................................................................................................... 4
Management Issues ............................................................................................ 4
Aging Fleet .......................................................................................................... 5
Bad Customer Service ........................................................................................ 5
Unions ................................................................................................................. 5
Opportunities .............................................................................................................. 5
Large and Growing African Market ...................................................................... 5
Strategic Partnerships ......................................................................................... 5
Fleet Modernization............................................................................................. 5
Digital Transformation (Standard Process) ......................................................... 5
Environmentally friendly Sustainable Practices ................................................... 5
Threats ....................................................................................................................... 6
Political Environment........................................................................................... 6
Regulatory Changes ........................................................................................... 6
Fuel Price Volatility .............................................................................................. 6
Global Pandemics ............................................................................................... 6
Analysis of the existing strategies .............................................................................. 6
Current Strategies................................................................................................... 6