College aantekeningen

Class note of Topic: Health Communication: From Theory to Practice

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Class note of Topic: Health Communication: From Theory to Practice. This note includes relevant models and description and link between models and practices.

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Geupload op 23 januari 2023
Aantal pagina's 69
Geschreven in 2022/2023
Type College aantekeningen
Docent(en) R. sanders msc
Bevat Alle colleges

🌠
Week 1: Seminar 1
Topic Health Communication

rationale

increased number of chronic diseases: cancer,…

we cannot ignore it

health behavior as an important predictor: physically active, healthy
diet, drinking not too much alcohol,…

9 targets for 2025

establish 80% availability of affordable technology and medicine to
treat NCDs

ensure that 50% of people receive preventive therapy for heart
attacks and strokes

halt the rise in diabetes and obesity

30% reduction in salt intake

10% reduction in the harmful use of alcohol

25% reduction in premature death of people age 30 to 70 from
cardiovascular diseases cancers, diabetes, or chronic respiratory
diseases

10% reduction in prevalence of insufficient physical activity

30% reduction to tobacco use

25% reduction in prevalence of high blood pressure

course structure

Week 1: Seminar 1 1

, go in-depth into the health behavior and how we can change it

6 lectures - 3 weeks: crash course persuasive health communication

literature: read prior to the lecture - lectures are designed to support
your own reading of the literature

assignment: 1 case study assignment

linking theories to practices

learning goals:

understand how theory informs message content

able to link information from a case study with theoretical
determinants

able to link determinants with message content

the case inform you of

a public health problem

behaviors related to this problem

individual perceptions related to those behaviors

purpose of this task:

identify the target behavior and audience

choose an appropriate theoretical model to explain the determinants
of this behavior

determine which behavioral determinant is most important to target

describe a persuasive health communication intervention aimed to
improve the target behavior through this determinant

describe how you would test your intervention prototype

details:

deadline: June 17th, 23:59

hand in via Canvas

20% your final grade

reports that are handed in after deadline will not be graded = 0

grade release: no later than June 27

Week 1: Seminar 1 2

, review opportunity during exam review: July 6

assignment: some tips and tricks

the questions are all interrelated: problem → behavior →
determinant → message

start and hand in on time, careful of plagiarism

formatting structure: write it clearly and understandable essay

make an informed choice for the model you want to use

lectures:

theories of planned behavior and digital health communication: Eline
Smit

persuasive design & patient-provider communication in a digital era:
Annemiek Linn

guest lecture: Filippo Zimbile: how theoretical framework being applied
to the practical environment

intercultural health communication: Gian-Louis Hernandez

health literacy: Sanne Schinkel

exam:

2 hours exam

based on course literature and lecture

June 30th, 13:30 - 15:30

exam details

30 MC questions

2 open-ended questions, with sub-questions, answer with English

80% of final grades

from theory to practice

theories of planned behavior

nothing as practical as a good theory

why:

Week 1: Seminar 1 3

, many behavioral determinants are already known: at both individual
(knowledge, attitude, subjective norms, self-efficacy, intention,…)
and environmental level (services, funding, policy,…)

no need to re-invent the wheel

why it useful? theory can:

why: identify reasons why people (not) take health-promoting
actions

how: explain behavior and suggest how achieve behavior change

what: pinpoint how you need to know before developing or
organizing an intervention program

how: provide insights into how you can shape effective programs

how: how can you shape effective programs

what: identify what should be monitored, measured and/or
compared in program evaluation

different kinds: theories for

intervention planning

explaining and/or predicting behavior: focus of this lecture

theory of reasoned action (Montano & Kasprzyk 2002)

Week 1: Seminar 1 4

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