Erasmus Universiteit Rotterdam (EUR) • Marketing Management

This extensive and detailed summary of the course Marketing Strategy is all you need to prepare for the exam! It covers all the lectures, case studies and the MC practice questions + answers as presented in class. The summary is written in the academic year 2023/2024. I scored a 9.4 after studying this summary only, and so can you!

Marketing Startegy Summary of all lectures including guest lectures by The House of Marketing and Renoon. Contains all concepts from articles and lecture recordings necessary for the exam.

Summary of all the lectures of this course, including case materials.

Lecture summary from the course Marketing Strategy. I took this course last year but made it up-to-date with this year's slides, so you're all good to go! Compared to last year, some sessions are in different order, or some content is a little extra for you this year, but might come in handy. Good luck!! (It does not include guest lecture content for copyright reasons.)

Lecture summary from the course Marketing Strategy Research. I took this course last year but made it up-to-date with this year's slides, so you're all good to go! It includes a practice exam with answers so you can prepare for your actual exam. Good luck!!

This is an extensive summary of the subject Consumer Behaviour at Rotterdam School of Management. It includes all notes from class and examples. I got an 8.5 with this summary.

Hi! I made a mindmap of all lecture slides. The mindmap contains all necessary information for the exam and can be printed on 2x A3 papers, so you do not have to struggle with lots and lots of paper during your open book exam. A nice bonus is that we save some trees in the process! (please keep in mind that the lettertype when printed is small, so if you find that uncomfortable, maybe this option is not for you)

This file contains a quick overview of all analyses and their respective outputs and result sections which is where the exam will mostly be about! I took this with me to the exam and it was my saviour ;) It is great to link the analyses to how their interpretations look in your head by studying this overview. Combine this with the summary and you're good to go!

Consumer Marketing Research lecture summaries. I took the course last year and all the lecture content is similar, but only in a different order. The content is the same as I went through all this year's slides as well. Combine this with my other CMR files and you're all set for the exam!

Workshop exercises from CMR workshops in which Romain provided exercises to practice. In this file it is all put together in a nice overview to study the outputs and interpretation for the exam. I included last year's at the end for additional practice materials :)