Hanzehogeschool Groningen (HANZE) • International Communication
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Complete lecture summaries and notes of the lectures for 2.1 - Policy and Concept block in 2021 (2nd year)
good luck studying
Alle informatie die je moet weten van alle lectures :)
This PDF contains all notes for the 2.3 exam. This includes all five subjects: - Internal Communication - Organisational Theory - Politics - Economics - Research They are handwritten,creatively/colourful visualised and easy to study! Enjoy!
Summary Organizational Behaviour Robbins, S.R. & Judge, T.A. (2015) From Chapter 11: Communication pp. 328-337
A summary of the chapters of the book and the PowerPoints of the course. Covers among other things: - Integrated marketing communications - Message strategies & Creative Concept - Marketing Communication Objectives - Budgeting - Advertising General & Offline - Online Communications - Direct Marketing - Public Relations - Sponsorship - Media Planning - Pre-Testing - Campaign evaluation research - Ethics and GDPR Handwritten on the iPad using GoodNotes. Including visualisations...
This document has exercise questions and a summary for students who want to study smarter not harder.
The summary consists of the most important theory, grids and strategies with images and examples of the theory. Besides that, it contains the learning outcomes of the marketing exam of international communication year 1 of Hanze. The learning outcomes are indicated in red and important terms are highlighted in yellow for a clear overview.
Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 - Includes all powerpoint and lecture notes
All theory required for the 2.4 exam made into possible exam questions to make it easy to practice. All answers to the practice questions are included. If you make sure you can ask yourself each of the practice questions and answer correctly, you will have a sufficient mark easily. Personal grade by studying this summary: 7,7 Communication and Mediatheory 4 (2.4)