Marketing (MAN-BCU2008)

Summary of all book content that is required for the Marketing exam (MAN-BCU2008). Summary is written on the basis of Principles of Marketing, 18th edition. Authors scored an 8.2 for the first opportunity of the exam with use of this summary!

In dit document tref je begrippen van Marketing aan met daarbij een passend voorbeeld. Sommige begrippen, zoals het begrip 'Marketing' worden niet genoemd, omdat daar geen voorbeeld voor bestaat. Zie dit dus niet als een lijst met alle begrippen van Marketing!

These 35 questions are partly made up based on lectures of marketing 2022 at RU and from summaries of the book.

This document entails all notes from the lectures of the course Marketing in the bachelor Business Administration at Radboud University. With these notes, you also have the summary of all the chapters from the book. With this summary I have passed this course!

In this summary, the needed chapters are summarized for the exam at Radboud University.

Lecture notes including screenshots form book/slides

Nederlandstalige samenvatting van het artikel 'Understanding Customer Experience Throughout the Customer Journey' van Katherin N. Lemon & Peter C. Verhoef

This document contains a summary of all the lectures presesented in the course marketing. A very handy document containing the relevant information provided in all lectures in one simplified overview, complete with some elaboration on the topics and graphical representation where necessary.