Emotions And Rationality In Economic Behaviour
Universiteit Leiden (UL)
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Essays Economic and Consumer Psychology Leiden
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Assignments/ essays
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Discussion essays essay 1 Fear seems to play a role in persuasion, especially when it is combined with humor (Mukherjee & Dubé, 2012). essay 2 Evoking social interaction through the “angry-fearful-root of persuasion” Evoking social interaction through
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Discussion essays 
essay 1 Fear seems to play a role in persuasion, especially when it is combined with humor (Mukherjee & Dubé, 2012). 
 
essay 2 Evoking social interaction through the “angry-fearful-root of persuasion”
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Essay 1> Fear and Humor Essay 2> communicating anger appears to be the root deriving the most cooperation from a negotiation
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Evoking social interaction through the “angry-fearful-root of persuasion” 
 
References 
 
 
 
Dunn, L., & Hoegg, J. (2014). The impact of fear on emotional brand attachment. Journal of 		Consumer Research, 41, 152–168. 
 
Hendriks, H., Van den Putte, B., & De Bruijn, G.-J. (2013). Changing the conversation: The 		influence of emotions on conversational valence and alcohol consumption. Prevention 		Science, 15, 625–633. 
 
Lelieveld. G.-J., Van Dijk, E., Van Beest, I., & Van Kleef, G. ...
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Do humor and emotions hinder reviews’ trustworthiness?
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Discussion Essays
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The Complaining Consumer> Essay 1>Humor and emotions: do they hinder reviews’ perceived reliability? Essay 2> Targeting the angry-prone costumers
- Essay • 3 pagina's • 2021
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References 
 
Bougie, R., Pieters, R., & Zeelenberg, M. (2003). Angry customers don’t come back, they get 		back: The experience 	and behavioural implications of anger and dissatisfaction in 		services. Journal of the Academy of Marketing Science, 31, 377– 393. 
Gregoire, Y., & Fisher, R. (2008). Customer betrayal and retaliation: When your best customers 		become your worst enemies. Journal of the Academy of Marketing Science, 36, 247–261. 
Kim, J., & Gupta, P. (2012). Emotional expressio...
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Resisting temptation through cognitive strategies: can desires be down-regulated? “Guilty pleasure”: an appealing temptation
- Essay • 3 pagina's • 2021
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References 
 
Goldsmith, K., Cho, E. K., & Dhar, R. (2012). When guilt begets pleasure: The positive effects 		of a negative emotion. Journal of Marketing Research, 49, 872– 881. 
Hofmann, W, & Van Dillen, L. F. (2012). Desire: The new hot spot in self-control research. 		Current Directions in Psychological Science, 21, 317–322. 
Hofmann, W., Vohs, K. D., & Baumeister, R. F. (2012). What people desire, feel conflicted 		about, and try to resist in everyday life. Psychological Science, 23, ...
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Ambivalent influence of cognitive load: from causing overeating to resting food temptation.
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References 
 
Hinrichsen, H., Wright, F., Waller, G., & Meyer, C. (2003). Social anxiety and coping strategies 		in the eating disorders. Eating behaviors, 4(2), 117-126. 
Karageorghis, C., & Ntoumanis, N. (2007). The Psychophysical Effects of Music in Sport and 		Exercise. PsycEXTRA Dataset. doi: 10.1037/e-144 
Mani, A., Mullainathan, S., Sharif, E., & Zhao, J. (2013). Poverty Impedes Cognitive 	Function. Science, 341, 976–980. 
Van Dillen, L. F., Papies, E. K., Hofmann, W. (2013). T...
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